One of the website design elements that are often taken less seriously is the color scheme. A color scheme is often thought about as a minor detail of a website that needs doesn’t need much time to think about. A lot believe that a site’s color scheme wouldn’t even take 5 minutes to decide on.
But in actuality, the color scheme of a website it a vital element that needs a lot of thinking. The color scheme of your site has a massive impact on its reception, so you should make sure that you give it the attention it deserves.
How color can improve a website and brand identity
WHenA website’s color scheme does a lot more than satisfy the need for something to appeal to the visual senses of the users. It helps a brand be recognized by being associated with the color scheme.
Color schemes are made to be consistent across various materials and content that your brand will publish and create, making it an integral part of a brand’s identity. But colors have meanings, and each has their unique properties, and how you make use of various colors can help separate your brand from others.
It is, therefore, necessary that you give ample time to think about what color or which colors your brand will make use of especially when starting your own website, and in various materials that your business will release.
3 ways to pick the perfect website color combination
Just like choosing the color of your clothes, your house, and basically, anything that you need to select a color of, deciding on the color scheme of your website is a tedious process.
However, you should not just depend on your personal preference, but you should also take into consideration how your website’s visitors would view your site based on its color. It is also important to measure the efficiency of your website’s overall design using the proper analytics. A trend in a lot of sites nowadays is going for minimalism, so a lot are going black and white, but for those who are not into that, a combination of colors is necessary. The following are some of the critical points that you should keep in mind when coming up with your website’s color scheme:
Choose the right dominant color for your site and brand
The first thing that you should decide on when creating a color scheme for your website is to decide on the dominant color. This refers to that one color that your brand will be known for. You should be able to use it on its own, without the other color that will make up your site’s color scheme.
The dominant color will say a lot about your brand. The color should reflect the personality that you want others to perceive of your brand. Choosing the dominant color should not be left to chance, but should also be part of a marketing strategy as different colors have individual meanings that they carry. Examples are the following:
- Red symbolizes energy and passion. It can also appeal to the sense of urgency, as well as on appetite.
- Blue represents peace, calmness, and even security. It is a favorite among banks and security-related businesses.
- Yellow carries a youthful and cheerful vibe. It is vibrant and grabs attention.
- Green is the color of nature, health, and wealth. It is often used to embody personal and environmental well-being.
There are many different colors so study well as to what each color depicts and match it with what your business is all about. Use the power of your dominant color to appeal to your customers’ natural reaction to colors.
How to use your dominant color on your website
Your dominant color should be used in the right places on your website. Your dominant color should be used in critical areas of your site – the areas where you want your visitors to pay close attention to.
Combine complementary colors to create your perfect color scheme
Now that you have a dominant color, you should have a secondary color that can complement it. Your complementary color should be able to accent your dominant color, so it is also often called accent colors. If you do not make use of a secondary color, you will have a boring monochromatic website.
Technically speaking, the complementary color is the direct opposite of your dominant color on the color wheel. So red’s complementary color is green, violet for yellow, and orange for blue. But this is for the Red-Yellow-Blue model, and you can check out other color models that may work for your chosen color.
How to use your accent colors on your website
As your complementary color is usually in high contrast against your dominant color, it is often used for items that you want to stand out such as your call-to-action buttons, as well as on quotes that you want to include on your site.
Choose a background color that works for you
Finally, to complete your site’s color scheme, you should also think about what your background color will be. You have a color that’s perfect for elements on the foreground, but for the background, it should be something that can work with these colors without causing eye strain, but also without having a lifeless website.
Your background color can be one of the following:
- White work best for text-heavy websites. This is best paired with strong dominant colors. White works well with all other colors, so it is easy to use.
- A shade of your dominant color. These can help promote your brand identity, leveraging on just one primary color for your brand.
- A neutral color that works well with your dominant color. Other colors can work well with your dominant color. But this should most likely be a lighter variant as not to trigger eye strain.
Use colors like a pro
Colors are indeed a crucial element of a website. Color plays a vital role in the design of the site, and how it is perceived later on by its users. Given the above insights, you should be able to make use of colors the right way, helping you achieve a design that works best for your website and your business in general.
About the Author:
Juliette Anderson is an Outreach Community Specialist for an e-commerce fulfillment company that specializes in partnering with online sellers who have an average parcel weight of 5+ pounds or greater. She works hand-in-hand with e-commerce stores to achieve optimal sales for four years already. Her specialty lies in social media marketing and paid promotions.
Disclaimer: All images are provided by the author.