A well-designed website is the fortress of your brand and you need to make sure that it fulfills all requirements related to user experience. According to a recent study, almost 80% of people who don’t like what they find on one site will go back and search for another webpage.
Unfortunately, most entrepreneurs are not aware of this fact and still use poor design solutions which completely ruin the experience of website visitors. If you want to build a long-lasting business, you have to avoid such mistakes. In this article, we will show you UX design practices you should have terminated by now.
1.Too Complex Designs
You’ve probably visited many pages that contain dozens of overlapping elements. No matter how beautiful or appealing every one of these features might be, all of them can’t perform well together. They will become competitors and create confusion in the mind of an average user. For this reason, you need to add some breathing room and emphasize only the most important elements. Make sure to highlight CTA or any other useful feature and leave everything else for another page.
2.Sticky Navigation and Large Headers
After reaching a company’s website via a referral site, 50% of visitors will use the navigation menu to orient themselves. But what if the page displays sticky navigation and large headers? In this case, most users will simply abandon your website. It’s just too annoying to see the navigation bar stalking you with every scroll down the page. Don’t let this website solution ruin user experience and stick to smaller headers on all occasions.
3.Distracting Flash Introductions & Carousel Slides
Video content definitely rules the Internet but when it comes to flash introductions, it only becomes a hurdle for website visitors. It’s not an amusing feature but just another click to make before actually seeing the desired content. The same goes for carousel slides – people hate aiming and clicking left or right to find the information they need. Don’t force your followers to do extra work and give them what they want immediately.
4.Vast Menu Options
Perfect design is a matter of creativity and simplicity. Although it sounds easy, it is really difficult to achieve the balance between these two elements. Designers especially struggle with the simplicity because they want to fit dozens of options in the navigation pane, which makes the website structure incredibly confusing. If you want users to enjoy webpage visits, you need to make a simple and logical menu design. This way, users will be able to find what they want quickly, which also means they ought to spend more time watching the actual content.
5. Invasive Backgrounds
Adding a full-size background image to your website is a good move if you use it to highlight the content. More than 90% of a website user’s first impressions are design-related, which means that the appealing photo can make a big impact on the overall user satisfaction. But if you add a full background image only because it’s beautiful, you are missing the point here. Don’t let it cover the navigation bar and company-related information. Users will like the image indeed but they will also leave the website within seconds.
6.Crazy or Low Contrast Colors
Colors play a huge role in webpage design. You have to know the meaning of every color and make your choices aligned with the branding strategy in general. More importantly, you have to avoid crazy or low-contrast colors because these can cause a headache and chase away visitors. Ask yourself one question – what good is my content if no one wants to read it? For instance, yellow letters on a black surface are way too intense and seem almost violent. Stick to the more natural combinations like black and white and you won’t have a problem with high bounce rates.
It’s hard to make a good copy but it’s rather easy to ruin your creative efforts with textual faults. For instance, these features really influence user experience:
- Unreadable typography
- Lack of structure and subheadings
- Too much bold text
- Using all caps or italicized headlines and taglines
- No alignment
Textual content has to be informative and eye-catching. Visitors will never read it completely and you have to emphasize only the most important conclusions. If you bold too much text or miss subheadings, how can anyone distinguish key points from the less relevant statements?
8.Featuring Stock or Irrelevant Photos
Digital content is getting more visual and you need to provide users with interesting images. Although it doesn’t take more than a good camera and a little bit of creativity, it is surprising to see that the majority of websites still utilize stock photos or images unrelated to the actual topic. This clearly shows that you don’t try hard enough. It can ruin your online reputation, so take some time to create your own images and win over even the most demanding followers.
9.Loading New Pages for List Items
Okay, we all know that websites want to generate more traffic but it doesn’t mean that they should force users to load new pages all over again just to see another piece of the same post. User experience is all about making it easier for the visitor to consume your content. Therefore, you should not divide lists into several pages but keep it all on one page instead.
10.Confusing Dead End Pages
More than half of websites don’t have a clear CTA button that takes users up to 3 seconds to notice. Even worse, some pages don’t have anything resembling a CTA. Such confusing dead end pages are genuine UX killers. Your goal is to encourage user engagement and generate more conversions, so don’t leave visitors wandering around and searching for eBooks, quizzes, subscription forms, etc.
11.Buggy Forms or Too Many Form Fields
You created extraordinary digital content and generated enough website traffic but can’t seem to boost conversions? Perhaps the answer is in the buggy or complicated sign-up forms. It’s alright to ask for relevant user information but going too wide will make the visitors angry and unwilling to proceed.
12.Neglecting Mobile Designs
More than two-thirds of global population own mobile phones, meaning that you must adapt website content so as to fit all devices. You have to think beyond responsive templates and come up with design solutions appropriate for all screen dimensions. In that regard, you should test mobile friendliness on each type of device to make sure that users get a comprehensive webpage experience.
A success of your business largely depends on the design of your website and the overall user experience. However, some companies still don’t get it and use obsolete solutions which can chase away most of their visitors. In this article, we revealed 12 UX design practices you should have terminated by now. Remember our suggestions and make sure to act accordingly – it will do well for your business very quickly.
Featured Image Source: Freepik
Sophia Anderson is a professional content writer AU Best Essays and a blogger who is keen on exploring new trends in content marketing and putting them into practice. When out of hours she is looking for her voice as a novelist and completing an online course on e-commerce. Feel free to get in touch on Facebook or Twitter.