Design Tips for Responsive Websites

Website Design

Are you a businessman or planning to start a business? If yes then you need to know that these days responsive web design is in trend. A responsive web design is nothing but an approach that allows design and code to respond to the size of a device’s screen. This simply means that the user of the website will acquire an optimal viewing experience irrespective of the size of the screen he is looking at. The search giant Google has also officially recommended Responsive Web Design as the preferred method for building mobile websites.

If you are thinking of building a responsive website then there are quite a lot of design tips that you can follow and these include:

Planning in the right direction

Planning is the foremost step before you go ahead with any work. The same holds true for a website. Before building a website it is important to plan it out in the right direction by jotting down things on a paper.

Making use of mobile first strategy

The mobile is where the website is built first. Then the scaling up and building of the tablet and desktop designs are done. One of the main concerns is the logo and the text. If the text of the website is easy to read on mobile then it becomes easy to read on tablet or desktop as well.

Taking care of navigation

If your website has only 2-3 navigational menus then you should include all those in a simple menu on the screen. However, if there are more menu elements then you might create a single icon that opens a drop-down menu of additional items.

Building the look of the website

Before starting the coding work on the website it is essential that you build the entire layout of the interface first. This helps as the client can have a look at the website before starting off with the actual work. Two things need to be kept in mind while building a layout for a mobile site and those are: Making the buttons large enough for the fingertip and keeping the design simple yet functional.

Images do make a difference

Optimized images for each layout need to be prepared while building responsive design layouts. JPEG, GIF and PNG-8 file formats should be used. PNG should be avoided as it can bloat file size by 5-10 times.

Exact measurements with images should be used

Exact measurements with the correct images should be used. This helps to remove scaling and preserve the resolution and quality of the images. Scaling of the images should not occur as this could lead to color depth and resolution problems.

Keeping a track of updates

Updates are not much of a concern when the site is a one-off production. However, if one plans to build the website then updates are one thing that needs to be taken care of and you should give that task to someone else while making sure that it is easy. You can make the task of updating easy by including instructions and placing comments in the code along with written documentation.

Avoid the use of text on mobile devices

You should not reproduce your desktop site on mobile device. You should only use what is necessary. Reproducing the desktop site can create long scrolling pages which can make you lose your viewers.

Building toolkit of frameworks

A great and a fast way of creating a responsive design is to build on the already existing things. This means using the existing themes like Genesis or Thesis and using these to create custom child themes. This will save your precious time as you would not have to build a new layout from the beginning.

Clean design is a must

Now, this is very important and needs to be taken great care of. All the non-essential things and things that require no further use should be discarded. This will help to improve the page loading time.

Using icons wherever appropriate

Icons, if used correctly can benefit you in the form of a responsive web design. Well-designed icons can replace lengthy texts and prove helpful on smaller screens where space is already an issue.

Testing design on actual devices

You need to test the design on different devices as well. The testing of design on different devices will give an idea of how the website will work and inform you on how you score, whether you have worked well or you need improvement.

Loading speed

This is yet again another important feature. Designers need to observe the loading speed every time the website is designed. Using heavy images or ones that are too large is not recommended as it prevents the website from loading quickly while at the same time annoying visitors.

Using templates

Now this is one advice that any expert in the field of web designing would give. The benefit of using a template is that it can help save the time involved in designing a web page and bring many creative ideas that can be made use of for the web page.

To conclude, these are some effective tips that can be made use of in building a responsive web design. This does not mean that all these are hard and fast rules and need to be necessarily followed. This simply means that these tips can be made use of to arrive at a responsive web design. Factors such as precise coding, making use of templates, using jquery, keeping track of the size of the images and the loading time can really help. Try out these and see the result-A website that looks perfect in all senses.

Author Bio

Binod Kumar is a marketing manager at Daksha Digitas offering branding and web solution services all around the world. He is immensely passionate about his work and always loves to share his supervision with others. He is also a professional blogger. You can find Daksha Digitas on Facebook and Twitter.


  1. Hi Binod Kumar,
    I am so happy right now, because i found here some demanding design tips for response websites! Yeah, you are absolutely right Clean design is a must to make a responsive website.
    Loading speed is one of the major problem for maximum website. If Loading speed is not well then website visitor will leave website just visiting the URL.
    Great thanks for sharing.

    ____Lisa Smith

  2. thanks your post, i thinks so Two things need to be kept in mind while building a layout for a mobile site and those are: Making the buttons large enough for the fingertip and keeping the design simple yet functional.

  3. I agree, designers should watch the loading speed every time the site is designed. I will make sure to tell my friend this info later tonight when I see him. He has been wanting to design his own site for some time now. Thankfully, he will have a better understanding after I inform him, thanks!

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