Post by Derek Whitney
Video marketing can feel uncomfortable and unfamiliar to those who may be camera shy. Master a few tricks and video marketing becomes easy and fun. Even the most reserved webmaster can use the following these tips to create a successful marketing campaign.
Add A Little Spark And Flair
Nothing is more boring than watching someone sit in a chair and speak in a monotone voice on YouTube. Engage the audience by using a bit of creativity. Create a colorful background. Add music or sound effects if appropriate. Make sure that the camera moves in and out of frame to keep the viewer’s attention. Shoot the video in a busy location or consider filming outside. A bit of action, where appropriate, adds vibrancy to video marketing.
Consistency builds volume and volume builds audiences. Take time every day or week to work on marketing efforts. Posting weekly keeps the audience engaged and interested. Viewers frequently watch related videos, so give them plenty of material. Producing a series of videos may take time, but the rewards can be great. Build a following by encouraging frequent return views. Encourage viewers by alluding to the posting of more presentations. Create anticipation, otherwise known as a “cliffhanger”. Many people sign up for notifications and spend more time viewing an interesting video series. Word of mouth is a powerful concept, so encourage viewers to share and to like the series.
Never Underestimate The Power Of A Good Tutorial
Most marketers find a great deal of success by creating tutorials and how to’s. Users appreciate being able to view a process and get step-by-step instructions. Tutorials are demonstrations of how a product or a service works and are among the easiest marketing strategies to implement. Choose specific keywords that describe the topic and create interest. Search engines are very friendly to tutorials, so a well-written title can yield a good page rank. The higher the page rank, the more views.
Stay On Topic By Adding Relevant Content
There is nothing more frustrating then watching a video that that does not fulfill what the title promised. Keep the content on point and the fluff to a minimum. Specific details are helpful and useful, but do not go overboard. There is no reason to say something in 25 words when you can deliver the same message in 10. People loose interest very quickly and may wonder to other videos if bored or confused. Remember that the search engines catalog according to relevancy, so keep the message clear, concise, and to the point.
Success Stories Are Motivational
People like testimonials, so offer a few in the video. When selling a product, offer pictures. If the presentation is about weight loss, offer a minute of before and after shots. Show the viewers a visual graphic of how the product or service will be to of assistance to them. Let the viewers know how the product can benefit them by showing how others are satisfied. Never miss the chance to proclaim the benefit of using the product or service. Use a call to action at the end of the video to motivate the audience to order. Passion sells, so be passionate about the product and the video marketing efforts will pay off.
About the author
Derek is currently blogging for Grey Sky Films, a New Jersey videographer company that provides video marketing services. When Derek is not blogging, he enjoys relaxing with his girlfriend and catching up on their favorite TV shows.
Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.