Video marketing is booming: No wonder we have seen so exciting startups recently: Blab, Periscope, Facebook videos, etc.
But the staple of video marketing is still Youtube: It’s the second largest search engine in the world and its videos rank incredibly well in Google… Being on Youtube gives you a huge marketing advantage.
But how to start marketing on Youtube without breaking your budget? While investing in experienced video creators is always a great idea, you can start your journey to Youtube visibility almost for free! … With the below tools and tips!
Easily Create Cool Videos: Tools
Just a few years ago most bloggers and content marketers were shying away from Youtube marketing. Most had the same reasons: “What would I do if I couldn’t figure out the complicated editing tools? Would I provide anything of value to my viewers?”
Over the past few years, things have changed. Anyone with a camera phone or a low priced digital camera can make a decent clip. And editing is easier than ever, thanks to a number of tools that have been released online.
Here are the easiest tools, so anyone can make high-quality videos easily.
How do all of those startups and amateur Youtube video creators make screen recordings? A lot of them use Screencast-O-Matic, a ridiculously simple recording tool that will capture anything you are doing on your screen.
You can show how to use a program, play a game, create content, or anything else you may be interested in showing off. You can record your screen itself, your webcam, or both. Have you seen videos of people that show their reaction to what they are seeing alongside the image of their screen? This is how they do it. Best of all, it is free.
One of the frustrating parts of recording software is its limitations. Often WeVideo will stifle your creativity by only giving you access to preset features or automated editing. But not with WeVideo. This tool gives you total control while remaining intuitive and easy to use. It provides filters, green screen mode, transitions, and more.
They have personal, educational and business accounts, and great pricing models. You can use their free tools and cloud storage, their flex accounts with a one-time fee or a personal monthly account for multiple videos. They offer project collaboration, as well. This is a favorite for educators in particular that want to use their videos in the classroom.
Working with a team? SnagIt makes it easy to get a message across through images and screen recordings that can be annotated and sent to whoever you need to see it.
Non-profit and government workers get discounts, and there are options for businesses who want it for an entire team working on collaborative projects. You can try it free for 15 days to see if it is right for you. One of my personal favorite features of this tool is scroll capture, so you can grab other images not currently showing on your screen. It makes it much easier to use.
For those who already have the recording but want them to pop, you have to try Magisto. You select the video file, then add music, filters, make edits, and choose a theme.
It will turn your regular recordings into videos that really catch your attention and spark an emotion. It is free for personal users, or they have a business level that offers additional features. All for just $9.99 per month (it includes white label branding on all videos). You can download videos in HD, too!
Wouldn’t it be nice if you have automatic video editing capabilities right from your phone? Now you do, thanks to Videolicious. You can edit your videos as your record, from your smartphone screen. Quickly add brand logos and stings before or after the video. Take videos from multiple team members and view/authorize them before publication from a dashboard.
Use their extensive tutorial library to improve your skills and learn things you never knew before about shooting videos. This tool is aimed at businesses, especially enterprises that need top quality video editing and control. So if you are an individual filmmaker, it probably won’t be of much use to you. But for advertising or professional quality clips? It is invaluable.
Easily Optimize and Enhance Your Videos: Tips and Tools
Use Those Keywords
One of the more important aspects of promotion is how you optimize the video itself. You want it to be searchable and come up immediately on a search engine, in particular, Google. Keywords in the video file title, the upload title, the description and the tags are necessary.
Doing some research before uploading it to find out the best possible keywords for you to use (you want popular without too much competition from bigger names) is important. Resist the urge to latch on to tags and keywords used by an already big series or video, such as using the name of an unrelated work to bring people to your own. This only makes viewers angry and will backfire.
Begin Using Annotations
Annotations have been around for awhile, and you will notice that well-known YouTubers use them quite a lot. They point to other videos, interlinking content from one page to another. But sometimes they are also used the wrong way.
For example, you shouldn’t use annotations to ask people to subscribe. Why? Because at that point they are only serving a purpose of blocking the view of the video. When it is making an announcement that can benefit the viewer or active linking to another video, it provides something useful that they won’t mind.
Create An Ending Sting
Going back to asking for subscriptions, you should do it in a little sting at the end of your videos. This could be done using the exact same one at the end, like with the videos Paint’s Jon Cozart makes. He has a simple and quick singing subscribe request that is both memorable and relates well to his content.
Or you could go another way. Cracked has alternating endings from people on the site, sometimes related to the video before it and sometimes more general ones. They keep them light and humorous and speak to the audience in the kind of way you would to a long time follower, including inside jokes.
Recommended tool: Canva is the easiest way to create those “end cards” inviting viewers to subscribe, see more videos and click through to the author’s site.
How to Market a Video: Tools and Tips
It is finally done, your masterpiece. For weeks, months or even longer you have been working on that creative video, putting in timeless hours so everything is absolutely perfect. Now it is time to post the fruits of your labor. But what if no one sees what you have worked so hard on? Will it manage to claw its way from obscurity and through the many videos already online?
This is a real challenge for most video creators. The Internet is an amazing platform for launching creative works, but it is competing with an endless supply to meet its endless demand. Not only do you have to contend with other amateurs or independent film/video makers on the web, you also have the struggle against corporations and studios that have millions at their disposal, and will launch complex and expensive marketing campaigns for even the most terrible works.
Don’t lose hope. You can still promote your video and care out a bit of success. Remember, all it takes is something interesting and a bit of luck to have a video go viral.
Publicize on Your Site
Publishing your videos to your site is a great way to cross-promote: Growing your site content and your Youtube channel at the same time.
There are many ways to publicize your videos on your site:
Time-consuming: Create a new article and embed the video surrounded by original text (e.g. your video script). While it does take time, it’s well worth it. Moz presents a great example of that done well.
Effortless: Add Youtube widget to your site. Here’s a good option that lets you optimize videos using Schema.org markup, use custom thumbnails, customize how the player looks and much more. While it works well, mind that it could slow down your website. Once you install the widget, make sure to test your page load time using this tool or a similar one.
Easy and essential: Create a video index on your site. Create a nice page listing all your videos along with a short description and a link. These links will also help your videos rank! FirstSiteGuide offers a great example of a video index that is easy to scroll and looks nice.
It may be a good idea to use all the three of the above methods!
While embedding your videos to your site is a great idea, it must be noted that you may want to archive your entire channel and backup your videos regularly. Youtube channels got banned and hacked: You don’t want to lose that valuable content by only saving it in one place!
Use Viral Content Buzz
Social media is always going to be your best bet. All it takes is one person sharing a video out, and it can gain hundreds of views in minutes.
You have multiple platforms at your disposal (you should be on Facebook, Twitter, G+, YouTube, Pinterest, Reddit and a number of other networks), but you need something a bit extra.
Viral Content Buzz works by exchanging content with others. They share it out on their social networks, you do the same for them, and the buzz grows. It is free traffic directly to your video. It is compatible with Facebook, Twitter, Pinterest and StumbleUpon.
Monitor Your Stats
Finally keeping an eye on your video marketing progress is essential: You want to know which of your videos did particularly well, and be able to analyze what accounted for that success. I love Youtube for giving us free analytics to look into stats but it can be quite time-consuming to go through various analytics dashboards.
Cyfe is a better option to monitor your Youtube progress: You set up your dashboard once and it will refresh the data in real time. No scrolling or browsing through page to page: Multiple widgets give you a handy view of your number growth, referrals, and the progress of each individual video.
If you market on Vimeo and Instagram, you can add those widgets to the same dashboard too!
Have a tool for creating videos easily that you think should be added to this list? Do you have some tips or a tool for promoting a creative video? Have questions about promoting your own? Let us know in the comments.
Disclaimer: All images are provided by author.