Definitive Guide to How Video Marketing Helps Accelerate Your E-commerce Business Sales
Video marketing can work wonders for your business if done the right way. It can help you reap maximum benefits for your eCommerce store. Also, it will boost your product sales if your video is able to seize the audience attention. If you are looking forward to the easiest way to entice your potential buyers then video marketing is the key. According to research, 87% of businesses are more likely to use video as a tool to market their business.
Here in this post, you will know the prominent benefits of video marketing. And, how it will help your business thrive in getting more sales.
Let’s dive in
Display Video on Your Website
When you use video to demonstrate people about your product or service features the chances are greater for you to double your e-commerce sales. As video has that influence to compel people to buy your product. Top-tier graphic design agencies such as Logo Orbit uses a video in their homepage illustrating the quick process of logo designing. With the use of captivating colors and visual graphics, the video can grab the attention of people in seconds.
Demonstrate Your Product Idea
Most eCommerce websites display pictures on their website homepage to make people aware of their products or services. It is a good practice to compel users to buy what you are offering. But, you need to make sure the visitor turns into the buying customer and afterward into brand advocates. You have to share relevant information on your website that makes it easier for the buyer to make a purchase decision.
Feature Customer Testimonials
People are more interested in buying your product when they see a positive review. You need to convince people about your brand excellence. Thereby, ask your old customers to share their honest feedback pertaining to your product via a short video clip. This way people will develop confidence in your brand and you will be getting increased sales.
Craft video tutorials for products
When a new product is launched in the market it is essential to educate buyer about the product. Thus, you can create tutorials that show potential buyers to assess your product easily and decide to purchase it. Make sure your video content is research-backed as people are more interested in knowing the facts and figures rather than theoretical explanations. Provide them all the information that they need to make an informed decision about your product.
Build Connection with Audience
To boost your e-commerce business sales the best way is to persuade a viewing customer into paying one. You have to show exactly the way your product works and how it benefits the customer. If your video is able to connect with your audience mind you can have more purchases. An effective video also helps you build confidence for your business products or services. You have to create a personal connection with your audience. This way you can ensure to have a connection build up for your audience.
Deliver Amazing Buying Experience
When you are into an e-commerce business the only downside you face is to make your product relate to your audience. As online selling comes with various constraints like people are not able to touch or feel the product. It is best to use video to deliver them the experience about how it feels to use the product. You can show customer testimonials in which you display the overall experience of the product. Moreover, you can show the product benefits in a way that makes your audience entice to buy your product.
Promote Your Product with Video
You will see many brands doing video marketing for their products. But, you will not find every other video captivating. That is why it is important to work on a video strategy that is practicable and result-oriented. If you randomly plan out a video, you will not be able find the desired outcome. First, decide on the product you are going to feature on your website main page.
You can either give an overview of your business or choose one core product to feature on your website. You may select the product that is a cash cow for your business. Promote your product benefits and make sure you visually explain your product concept in a way that makes it easier for people to understand.
Make Your Video Mobile Optimized
With the rapid increase of mobile phone users, it has become essential to make your video optimize for mobile use. In 2019, it is estimated that mobile phone users will increase to 4.68 billion. Thus, you have to ensure your video helps people make inform purchase decisions.
To increase your e-commerce business sales, it is crucial to craft mobile-friendly videos. If your videos work well on desktop and does not perform well on mobile it will not fulfill the purpose of maximizing sales. Make sure to keep yourself updated with latest video marketing trends so that you stay competitive.
Choose Profitable Channels to Advertise Your Video
Reap Benefits from Social Channels
Marketing your product or service video on social channels helps you gain lion’s share of followers. Your target audience actively uses social platforms. And, that is what makes it beneficial to market your brand on top social platforms. For example, Facebook, YouTube, and Instagram are the best options to start from if you are considering the paid advertising option.
Moreover, you can leverage from mini video clips that are action-oriented. You can display the benefits of your video in a concise manner telling people why they should try your brand. The customer feels connected with your brand when they see a video. As visual communication has the audacity to directly resonate with the audience.
You have to use different ways to associate with people on such big platforms. The best way is to keep your customers informed about the new variety and the products features. Initiate discussions in forums to make people actively engage with your business.
You have to encourage positive and negative feedbacks in a healthy way. By doing so, it will help you to improve your product experience. Also, do not forget to add specific call-to-action as it will entice people to consider buying what you are offering them. And eventually, it will boost your e-commerce business sales.
With the above discussion, I am sure you are now convinced to use video marketing as a tool to market your business. If you do it right, I am sure you will be getting a boost in your sales. Video marketing enables your business to get increased brand recognition among your target consumers. And thus, it must be done to increase your business sales.
Corina Joseph is a content marketing strategist at Logo Orbit a professional logo design agency. She’s a professional blogger and loves exploring the latest trends over different niches like Technology Trends, Branding Tips, Logo Designing, and Trending Mobile Apps & Web Designs.