How You Can Create High-Quality Videos and Virtual Events from Home

Video Marketing

The coronavirus (COVID-19) has impacted our everyday lives and the way we handle business. But just because you’re working from home during these uncertain times, doesn’t mean business stops. Whether your industry requires video conferencing to stay connected with customers, video production for marketing purposes, or even virtual events, here’s how you can create successful video content from home during your self-quarantine.

Set the scene. When presenting to your team or speaking with clients virtually, don’t forget to consider the location where you’ll be stationed. Don’t be afraid to showcase a bit of your personality but do keep in mind that the backdrop of your home office is a direct reflection of you. The background should be clear of clutter and anything explicit or seemingly offensive.

Find your light. Additionally, consider the lighting in the area where you’re going to present, as good lighting can make all the difference. Use well-placed lamps to ensure you’re easy to see. For example, you can take a tall lamp and set it next to the computer on either side of your face. The lamp should be in line with and slightly behind the computer, so the light falls nicely on your face. If you don’t have a lamp, then try to position yourself next to a window that has some sunlight coming through. Another trick is to put a piece of white paper or a white tablecloth on the table in front of you (make sure it can’t be seen in the frame) to give you a bit of fill and bounce.

Stabilize your camera. There’s nothing worse than a fuzzy video image. Whether you’re presenting from your laptop’s built-in camera, a wireless device, or a more advanced camera set up, ensure that it’s stable while you’re filming or presenting. When using your laptop, you should put the computer on a stack of books, so the camera is slightly higher than your head (about the top of your head). Then, point the screen down into your eyes. Be sure to keep eye contact with the camera throughout the video.

Consider your audio quality. Audio can be a big challenge when presenting remotely. If you only need to use sound for quick video calls and meetings, the one built into your computer should suffice. If you have the funds, invest in a compatible microphone for your laptop or desktop computer, especially if video is the crux of what your business does.

Make your content accessible to all. Incorporating closed captioning into videos that you produce and edit can be helpful for several reasons. For one, you’re abiding by the law. Federal civil rights laws require that captions be included in video used for educational purposes. Additionally, adding captions to your video can also make your content more interactive and shareable.

Request that others remain quiet. If you’re using a video chat service to host meetings, there are a few simple things you can do to improve your audio quality, regardless of what kind of microphone you’re using. First and foremost, encourage your team to use headphones or remain on mute for the duration of the presentation. If an individual on your team has to speak, they can make that known via chat or signal with a raised hand, but until it’s their time to speak, they should remain on mute. This will prevent your audio from becoming distorted during your presentation.

Remain cool, calm, and collected. Take a deep breath, relax and be yourself. Don’t be afraid to use your hands when talking and lean a little forward towards the camera when you emphasize or highlight a point. This helps keep your audience engaged. If you’re worried about your appearance before going on camera, powder your nose to take the shine off your face and avoid wearing distracting ties, jewelry or busy patterns. Plain, solid primary colors always look best!

Go live. If live streaming is part of your marketing strategy, it’s important to create a schedule. This gives your audience an idea of when and where to find you. If your audience engages with you during your live stream, do your best to answer questions or concerns as they’re asked. If you’re inundated with audience interaction during your live stream, you can address your audience later in an email blast or blog post. If you choose to go that route, make sure you relay that in your live stream.

Continue to expand virtually. Hosting a webinar is one of the most effective ways to get your brand name out there, capture customer information, and engage with a targeted audience. Plus, webinars are quarantine-proof! Rafferty Weiss, a virtual video production company, offers a virtual event center that makes hosting webinars simple. Unlike traditional webinar platforms, VirtualEvent.Center allows users to test their audio and video in a virtual green room, as well as strategize with other collaborators to create the most effective presentation.

Another way to keep engaged with your audience is by posting on social media. Video posts — like promos, ads, and explainers — are a great way to create shareable content that will give your business a boost in the online sphere. Believe it or not, you don’t need thousands of dollars and a film crew to create professional-quality videos. Video maker apps like Biteable have thousands of templates and a huge library of stock clips to choose from. And best of all, there’s zero learning curve. You can try it for free and make pro videos in minutes.

Benefits of a Virtual Event Center

It’s not just webinars that can proceed as normal with virtual event centers, but conferences, meetings, and panel discussions as well. If your live conference or meeting has been canceled or postponed the VirtualEvent.Center is the perfect alternative. It’s a safe, reliable, and effective way to hold your events in an online environment.

Other virtual streaming platforms may be fine for internal meetings or a quick chat with your family and friends, but when it comes to professional events, they don’t have all the capabilities that a virtual event center possesses. From nonprofits to corporations, educational institutions, government agencies, and associations, any business or organization can benefit from using VirtualEvent.Center.

On-site camera crews. If you aren’t the most tech-savvy person and usually rely on someone else to prep you for a speaking engagement, you might find an on-site camera crew useful. A camera operator, audio engineer, lighting grip, and live stream broadcast engineer can meet you at your filming location. These teams can help your presentation go off without a hitch while following social distancing and other safety guidelines as set forth by your local government agencies and the CDC. Single person crews can also be utilized in certain situations.

Set-up kits. For those who prefer no-contact at all, VirtualEvent.Center provides “Self-Setup” kits. These include a laptop, high-end webcam with light, condenser microphone, multiple headphone options, and the software needed to record. Remote technicians will guide you through the process, so you’re able to use all of the equipment properly.

Backdrops and green screens. Not every remote location is camera-ready. If you have a backdrop that you would prefer to be hidden, you can use a backdrop or green screen to cover up whatever is actually behind you. Your presentation will appear clean and professional.

Connect with your audience. Unlike other virtual platforms, you can really interact with your audience and boost their engagement with VirtualEvent.Center. From live chats to polls, surveys, and social media feeds, your online attendees will get the feeling that they’re physically at an event with these interactive tools. Additionally, you’ll still be able to host breakout sessions where small groups can interact with each other in group discussions.

In these strange and uncertain times, it’s all about doing the best with what we have. Virtual event centers are safe, secure, and provide you with detailed reports about the success of your event from the number of viewers to levels of engagement. Don’t let your hard work and plans go to waste. Create high-quality videos and events from the comfort of your home with these tips and tricks.