Twitter posted its most significant quarterly growth ever in Q4 2019. If you aren’t currently taking advantage of the growth happening at Twitter, your business could be missing out. We will discuss simple steps your company can take to increase brand awareness and gain more traffic from Twitter.
1. Seek Clicks and Shares
Once you have used Twiends to get new Twitter followers, it’s okay to ask those people to take action. Be clear and to the point in your posts. You can say things, such as:
- Share if you agree
- Click to learn more
- Retweet this to help others
Followers like to see the specific actions you want them to take. In fact, this simple step is often overlooked as a way to increase engagement.
2. Add URLs to Your Profile
To generate more website traffic, you must make it simple for people to find your website. Twitter makes this easy by adding an area to your profile for you to include your website’s URL.
You can link to your website homepage, a signup page or your blog. There’s no limit to the ways you can drive traffic.
It might be best to experiment and see what works best for your company.
3. Pin a Tweet
Twitter gives users the option to pin a Tweet to the profile. This option allows you to choose your favorite Tweet and keep it at the top of your page. When you pin a Tweet, this is the first thing any person will see when coming to your feed.
While you can choose anything you want, we recommend that you update it often to showcase your high-converting pages. It’s also a great tool for linking to your product launch page, a signup page or article that generates a lot of engagement.
To pin your favorite Tweet, follow these directions.
- Click the arrow next to the selected Tweet.
- Select “Pin to your profile page.”
If you want to replace the Tweet later, just follow the same steps with your new option and it automatically replaces what’s already there.
4. Analyze the Best Time of Day to Share
Twitter used to offer analytics that showed when followers were active, but these insights disappeared in January 2020. Still, plenty of companies have researched the most effective times to post.
Here is what The Balance Small Business found.
- Highest CTR occurs between 1 pm and 3 pm Mondays and Thursdays.
- Worst CTR occurs on weekend evenings, after 8 pm and Fridays after 3 pm.
- Tweets with images and video marketing receive the most engagement.
Try experimenting to see what works for your company. Play around with the scheduling times and the days of the week that you post to see what happens. Keep track of your results so the success can be reproduced.
5. Consistently Tweet
Every company wants its Tweets to be seen, but this doesn’t happen on its own. To stay in front of your audience, you must Tweet consistently.
When a Twitter user is looking at their home feed, it is moving quickly. Your Tweet only has a lifespan lasting a few minutes, depending on what other Tweets are occurring. If you want your information to remain visible, you must tweet often.
With most social media platforms, it doesn’t make a lot of sense to post more than once a day, but that’s not the case with Twitter. While you don’t want to go overboard, it does make sense to add several Tweets each day.
Whatever schedule you choose to follow, do it consistently. Let your audience learn what to expect and soon, they will be waiting for your next Tweet.
6. Share Older Content
You don’t always have to have fresh, new content to share to be successful. It’s okay to recycle some old material from time to time.
Remember, the average Tweet doesn’t have a long lifespan, so there’s a good chance that a majority of your audience didn’t see it the first time. Don’t get us wrong, you need to focus heavily on your new content, but you can also re-share older posts in the mix.
You might prefer to use the older content for testing purposes. Try out different headlines or images to see what provides more engagement.
One word of warning: make sure the content that you are recycling is still relevant. You might also want to optimize the call to action before posting it again in hopes of gaining more traction.
7. Use Quotes
If you share articles from your own blog, you want to pull out some memorable quotes from the content to gain more attention. This simple step helps to increase curiosity and leads to more clicks. Choose some snippets to tease and make the quotes into Tweets.
Try not to create clickbait, but instead, share compelling aspects of the post that will cause your audience to want more. The purpose is to gain interest and drive more traffic to your website.
8. Add Relevant Hashtags
There’s no sense overwhelming your readers by adding tons of hashtags, but you don’t want to forget to put one or two in. Consider that a Tweet with a hashtag gets 100% more engagement and dedicate yourself to beginning this practice regularly.
Hashtag usage is valuable for increasing visibility, gaining new followers and driving more engagement. Before your post, research the hashtags you want to use. You could also look at the trending hashtags to see if there’s something you can incorporate.
9. Promote Tweets
When it comes to digital marketing, your business has a lot of options for your advertising budget. If you want to find success on Twitter, it helps to invest some of these dollars into your tweets. With a minimal amount of money, you can see a dramatic increase in traffic to your website.
The best part about Twitter advertising is that your tweets are promoted to a targeted audience, so the traffic that makes it to your site also has a higher chance of converting.
When you choose which Tweet to promote, give the possibilities serious consideration. You want to purposely choose Tweets that lead to a high-converting page or otherwise quality content that helps your business. Otherwise, your money will just go to waste.
10. Respond to Your Followers
One of the most important ways to use Twitter for business is to communicate with your customers. Whether the feedback given is good or negative, you always want to respond professionally.
Monitor your brand on Twitter to see what people are saying. If someone gives you a compliment, retweet it and thank them. When a problem arises, deal with it quickly and efficiently. If it contains sensitive personal information, it’s always best to take the message private.
As you continue to reach out and address your customers, your audience will respect the transparency and you will gain trust.
You can use your Twitter traffic to create more conversions and increase leads. As you send traffic from your Tweets to your website, you will build your brand stronger than before. Experiment with the strategies outlined above to see what works for your business.
Repetition is the key to Twitter marketing success, so give it some time before you see results.
Monitor the changes you make and track the increase in sales. There’s never been a better time to capitalize on Twitter’s user growth.