If you want your website to sell, it has to be a lead-generating machine, not just some ‘brochure’ site. Albacross is exactly the tool you are looking for. It takes care of collecting contact information and other data from your website visitors. This is a very effective lead generation service that works for both small businesses and large enterprises.
Users can see, who’s been visiting their site, which pages they’ve been to, and where they spent the most time. Sales marketing reps can develop a very effective strategy for reaching out to their prospects based on their behavior.
In this article, you will find out what exactly Albacross does and how it can help improve your lead generation efforts.
The very first step you need to take is to go to Albacross and register an account. The tool has a rather simple interface and allows you to quickly get used to it. Now, you are a few clicks away from seeing exactly which prospects are visiting your site. All you need to do is to install a lightweight tracking code on your website. You can do this in 3 ways:
- Install it manually;
- Use Google Tag Manager;
- Use the native CMS plugin for WordPress, Joomla!, or Drupal.
Basically, it’s just a simple copy paste!
Now, a wide range of new lead generation opportunities are open to you. Let’s review them one by one.
The first method to discover new leads is by using Albacross’ search tool. Just type in a keyword relevant to your industry into the search box and observe the results. This will provide a list of companies from all over the world, which you might want to target.
Let’s say you are an agency providing some marketing services to real estate businesses. In this case, you should type in a Real estate keyword. To get the most out of our analytics platform, you need to use filters. Thus, narrow down the list by, for example, selecting location: the United States and annual revenue: 100k+. You now have a targeted list, based on those criteria, full of hot leads.
This way of lead generation takes a bit more time as Albacross needs a couple of days to generate data from your website and fill up your dashboard with new leads. Once this initial process is over, you will have real-time updates to your lead list.
As soon as your dashboard is furnished with new leads, you’ll see the updated Track tab showing your visitors’ data which you can filter by any combination of the following:
- No. of times your site has been visited (activity)
- Pages visited
- Time since the last visit
- Location (country)
- Source (Facebook, Google Search, paid ads etc.)
The main idea here is to find leads that fit your ideal customer profile, so that you can target those with the highest potential value and who are most likely to convert.
Upload your own list
If you already have some information about the businesses you want to target, you can upload them to Albacross and it will run all the data through their database and find matches. All you need to provide is either the company name or its number and location.
So, basically, to upload your own list you need to click on the New Campaign tab in your dashboard and hit the Upload list button. As soon as you’ve chosen and successfully uploaded your file, hit the Continue button. Albacross will automatically add all the companies that can be identified to your target list.
Create email alerts
Now, when you have a ranked list of leads ready for marketing you might be thinking that it’s a lot of work to do on regular basis. However, Albacross covered all the bases by providing you with an automated email reporting tool. When the new leads that meet the criteria appear, you’ll be notified. All you have to do is to click on your name in the top right corner of the dashboard and select Email Reports from the dropdown and hit Create report button. Then just pop your email in and select the filter you want a report for and how often you want to receive it. And that’s it, get new leads delivered to your inbox every week.
Exporting the leads to your CRM
Now, when you have your targeted list of leads, you can follow up with them and convert them into paying customers. But first, you need to export them either to your computer as a .csv file or to your CRM system. Here’s how you can do this:
First of all, you need to upgrade your account to a premium one, since the exporting the leads option is limited on the free plan. After that, you can effortlessly export your targeted list to a .csv file or transfer them to your CRM system such as Salesforce, HubSpot CRM, etc. with the help of Zapier – a software that helps to connect different apps together without technical skills. Once everything is set up correctly, Zapier will enable you to create a Zap which will transfer the information from your Albacross dashboard to your CRM every time you click on the Export button.
To get started, you should have active accounts on Albacross and Zapier. Head to Zapier and press the Create a Zap button. Then, search for Albacross app to choose it as a trigger for a Zap. After that, you should select the Exported Lead option from the list.
Connect your Albacross account by providing the API key. You can find it under your account settings, in the CRM & Integration tab. Once done, you can choose any CRM, app, or just a GSheet in Zapier to export your leads to.
Albacross is Freemium, which means you can generate your leads for free. However, if you want to be provided with some extra options such as receiving 100 contact details of decision makers per month, ability to export the leads, CRM integration, etc., you need to upgrade your account to a premium one. The price is $79 per month if you choose the annual plan. Moreover, you can try premium features for 14 days totally free of charge.
What else is there?
Besides a lead generation tool, Albacross will offer you an account-based marketing solution, where you can buy and display advertisements targeted only to the specific companies and visitors you’re interested in. Through targeted marketing, personalized ads can reach your prospects wherever they are on the web. The Account-based marketing option (which will include all features of Lead Generation, an unlimited number of campaigns, custom ads creation and worldwide reach) comes at a starting price of €500.
Launch Account-Based Marketing Campaign
Albacross provides its users with an ad platform, which gives you the power to directly target your leads with personalized ads. So, here’s a simple guide on how to get started.
The very first step is to compile your targeted list of leads that you want to advertise to (the step-by-step instruction is summarized above). Then, check your Company target list to make sure all the companies you want to target are included.
After hitting the Next button, you’ll be provided with two options: you can either build brand awareness or drive traffic directly to your website. For most people, Drive Traffic is the best option. If, on the other hand, you want to introduce your brand to a lead before reaching out to them directly, then opt for Increase Brand Awareness. Whichever option you choose, you’ll be asked to select your landing page URL – the page where your site visitors will land on after clicking your ad.
The next step is to choose your budget. You will need to set three things: your daily spend, the length of your campaign and the start date. What’s more is that based on your inputs, Albacross will predict the efficiency of your campaign.
Almost done. All that is left is to upload your ads. You have two options here:
You can either let Albacross automatically make your ads for you. All you need to do is upload a logo and come up with a headline and a few lines of copy.
Or, you can upload your own ads, either as an image or HTML5 file. Check the Specifications page to see which formats are best-suited to the countries in which your leads are located.
And finally, when clicking on the Next button, you’ll be redirected to the payments page. Just fill out your details and you’re ready to go!
Lead generation is critical for B2B companies and it has to be effective. Simply put, if you don’t have leads, you don’t make sales. Thus, if you’re looking for a strategy that will get you maximum results with the least amount of time/money invested, definitely start by using Albacross.
Disclaimer: All images are provided by the author, Feature image credit to Noobpreneur.
Tim Ferguson is the contributors editor and staff writer at Right Mix Marketing. He oversees editorial calendar, product reviews and social media initiatives of the blog. You can get in touch with him on [email protected]