Social media marketing is crucial to the success of any e-commerce venture. If you have the right strategy, you will drive more traffic to your website, create more brand awareness, enhance customer loyalty, increase conversions and subsequently grow your business. However, just having a presence on social networks such as Pinterest, Twitter, Facebook or Google+ … [Read More…] How to Make the Most of Social Media for Ecommerce

The Internet is full of articles and researches of all kinds, which try to explain what makes the content viral. What you can confidently say is that the content goes viral if it can make people feel that urge to share it with their friends and followers. In this post you will find some not-so-common, … [Read More…] 6 Proven Tips to Help Your Content Get Viral

Marketing terms defined

Do you understand what “influencer marketing” is? How about inbound marketing? Retargeting? It can be pretty confusing to keep everything straight which is why Wrike has developed this Online Marketing 101 Guide to help new marketers or non-marketers keep it all straight! Wrike Social Project Management Software Tom TreanorTom Treanor is the founder of the … [Read More…] 26 Online Marketing Terms Defined (Infographic)

Can Introverts Succeed at Networking at Events?

I was recently at Content Marketing World 2014 and had the opportunity to meet a few influencers in the online marketing space (broadly including content marketing, SEO, social media, business blogging and online advertising). Most of them were conference speakers. Some of them were prior online connections who I introduced myself to and a couple … [Read More…] Can Introverts Really Network At Events? 8 Lessons From #CMWorld Chat

6 Reasons Your Company’s Content Engine is Stalling Out

Companies across various industries are rushing into the content marketing arena – developing content to spread awareness, to improve “findability” in search, to gain the trust of potential customers, and to extract contact information from prospects in order to initiate an ongoing relationship that will (hopefully) ring the register in the future. The “content engine” … [Read More…] 6 Reasons Your Company’s Content Engine is Stalling Out

I have a confession to make to you. My dear blog. I’ve been cheating on you. Yes, I’ve now written several guest posts on other blogs. I’ve even had writing relationships with Copyblogger, Problogger, Firepole Marketing, DeniseWakeman.com, Basic Blog Tips, Social Buzz Club and some others we can talk about another time.. Sorry.  I’m really sorry. But … [Read More…] Why I’m no longer monogamous with you, my dear (blog)