Content marketing is a critical way to market your business online. Great content is an important way to attract people site and the content also becomes a key part of your SEO, social media, email marketing and paid marketing efforts as well. Learn about 10 critical elements of a “content engine” in this infographic by … [Read More…] 10 Elements of a Successful Content Marketing Organization
I had the opportunity to see Neil Patel tonight in San Mateo (hosted by the Silicon Valley Innovation Center) with a colleague from Wrike. Neil is the co-founder of KISSmetrics and Crazy Egg and blogs at QuickSprout. It was in some ways like tapping into his brain for 45 minutes – he really holds nothing … [Read More…] Picking Neil Patel’s Brain: 41 Power Tips and 7 Favorite Tools
Post by Greg Harris It happens to everyone. After months of tireless work, traffic begins to really flow. You are getting the user statistics you have only dreamed of, and your website is really taking off. You are becoming an authority in your industry, Adsense is starting to pay some decent cash, and then…the drop. … [Read More…] 5 Ways to Fix Dips In Your Website Traffic
Guest post by Pratik Dholakiya, Lead SEO Strategist at E2M Solutions As a marketer, you need access to accurate, easily understood data in order to measure the impact of their efforts. This allows you to isolate which tactics are working, and which are wasting resources. There’s no question that, during a paid search campaign, you should … [Read More…] Why Every Startup Marketer Needs SEO Software
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Online Marketing
As a commuter on Highway 280 in the San Francisco Bay Area, I’ve had numerous run-ins with the Google Driverless Car (as well as the Google Maps, mapping cars). The other day my daughters and I ran into the newest version, a customized Lexus RX350. I asked Sophie to take some pictures and shoot a … [Read More…] Wanted: Hand Talker for Google Driverless Car
If you run a company these days, it’s probably hard to figure out where to invest your limited marketing resources and time. For a long time, achieving better Search Engine Optimization was the holy grail. Then, Social Media engagement supplanted SEO (at least in the press) as the bigger, more important goal. Along the way, … [Read More…] What about the Company Blog? A Cautionary Content Marketing Tale (Video)
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