The other day I was reading in the San Jose Mercury News about how Costco was finally going to optimize its site, Costco.com. It hadn’t focused on or cared about search engine optimization (SEO) at all until it finally realized that competitors like Amazon.com and Walmart.com were eating its lunch online. The company realized that … [Read More…] The Great SEO MindSchmuck: Why businesses just don’t get SEO

What is SEO? Periodic Table

I’m often asked about SEO (Search Engine Optimization) by potential clients, when I’m teaching a course, or when I’m speaking in front of a group on a related topic. It’s a very misunderstood and mysterious topic for many so I’ll try to clear some of that up here in this post. The Basic Definition The … [Read More…] What is SEO? Search Engine Optimization Explained