essential blog elements

The business blog is often under-utilized and misunderstood within many companies. What’s often lost is how important it can be to support SEO, social media, branding and thought leadership for the company (for more, read the full post on “The Misunderstood Blog’s Place in Your Marketing Strategy“). Once the blog’s place is understood, an important … [Read More…] 11 Critical Elements of a Winning Blog Post

Online Copywriting

By Guest Author Online copywriting is very different to print copywriting. Your readers are less attentive, and these days they’re reading your content on smaller and smaller devices. Here are 7 ways to make your online copy work harder… 1) Keep it short and sweet There are 2 key points which should guide your online … [Read More…] 5 ways to improve your online copywriting

Local Business Blog

Guest post by Jeff Machado When people ask me the No. 1 change they should make to their website, I always the same thing: add a blog and update it often. But, the reality is starting a blog for your local business comes with unique challenges that can prevent you from gaining the momentum you need … [Read More…] 5 Traits of a Successful Local Business Blog

6 Unavoidable Business Blogging Tasks

Guest post by Pratik Dholakiya So blogging is a rage, and it has been like that for a while. It also doesn’t seem to lose momentum, which is incredible. The only disappointment is that not all businesses have a blog although it’s been proven that blogging actually opens up more opportunities for businesses, generates leads, … [Read More…] 6 Unavoidable Tasks That Go With Business Blogging


You can learn how to make a successful blog by reading other blogs, but often it’s hard to find it all in once place. Here’s my Ultimate How-to guide for your company blog with links to specific articles to get detailed information in the areas you or your business need the most help. Skim the … [Read More…] The Ultimate Business Blogging How To Guide