Email has to be one of the smartest technologies that have ever been developed on this planet. There is not a single business that can do without email technology. Clearly, there is no way you are getting around email technology. People are now using email to promote their brands and whatever their businesses have to … [Read More…] 7 Common Email Mistakes pointed out by Experts

Proper segmentation of your email list is very important for the success of your marketing campaign. Each individual in your mailing list has their own expectations, problems, needs and interests. For example, people are usually at different levels when it comes to familiarity with your business or brand. While some might need more information about … [Read More…] How to Segment Your Email Marketing List

I remember clearly the first time I heard Perry Belcher – master email marketer – make this statement: “The only job of the headline is to get them to open the email. That’s it. Nothing more. Nothing less, it’s simple”. Except for me, it was anything but simple! And if you’ve have been struggling to … [Read More…] 7 Headline Writing Tips That Will Instantly Improve Your Email Open Rates

The Best Day and Time to Send Your Email Marketing Messages

Guest post by Michael Zipursky Is your email marketing campaign not producing the results you want? Your message may be engaging, the formatting, graphics and fonts top notch, but if the recipient doesn’t open your email, you’re at a dead end. The culprit may not be the usual suspects. Instead, it may be an issue … [Read More…] The Best Day and Time to Send Your Email Marketing Messages

Writing winning email or blog post headlines

Guest post by Peter Sandeen You’ve heard it a thousand times, “The headline is the most important part of any text…” And you’ve probably heard, “You only have a few seconds to capture attention…” You’d think everybody has already understood that you must write great headlines that capture the readers’ attention immediately, right? NOOooo… Most … [Read More…] 4 Ways to Write “Hot” Headlines that Force Readers to Pay Attention

Recently I’ve been working with a lot of my clients on building their mailing lists. Everyone has learned that the “money’s in the list” (and it is). From the discussions, it’s clear that the psychology of the email sign-up is not intuitive. List-building is clearly nurture versus nature. “List-building is nurture versus nature. Learn 6 … [Read More…] 6 List-building Mistakes and Tools To Make It Easier