Business Blogging Interview

I was recently interviewed by Media Shower as part of their Expert Interview Program. The topic was business blogging and how it helps companies (or people) to be more successful. Please click here to see the full interview. *********** In addition, here are some of the biggest mistakes I see newer business bloggers do. I’d … [Read More…] Business Blogging for Success & Biggest Mistakes (Interview)

The Agile Content Strategy That Helped Grow Our Page Views 317%

Stats about the limitless power of content marketing are becoming increasingly commonplace. Maybe you’ve heard some like these: 82% of consumers feel more positive about a company after reading custom content 1 60% of people are inspired to seek out a product after reading content about it 1 Website conversion rate is nearly 6x higher … [Read More…] The Agile Content Strategy That Helped Grow Our Page Views 317%

The 10 Essential Elements of a Content Engine

Content marketing is a critical component of your company’s marketing strategy. In order to be successful marketing with engaging, educational or entertaining content, it’s essential that you have a “content engine” in place. What’s a Content Engine? A content engine is the people, processes and tools that deliver high quality, targeted and consistent content in … [Read More…] The 10 Essential Elements of a Content Engine

How THEY see blogging

A prospective client asked if there was some easy way to discern whether a blog post idea would go over well with her audience. She didn’t want to waste time developing a post that wouldn’t connect with her readers. The first thing we did after she hired me was create a blogging plan, including her … [Read More…] Blogging Lessons from Freddy Krueger: A Litmus Test for Blog Post Ideas


In my line of work I run into a lot of businesses who have bought into the need for blog content to engage their customers, to have something to share in social media, and for the SEO benefits. I’m glad to see they’ve seen the light! The only problem is….the content. A lot of the … [Read More…] The 7 Dysfunctional Blog Types: Is Your Company Blog Suffering?

content marketing mistakes

Businesses are increasingly jumping on the Content Marketing bandwagon – adding content creation and creating a sales funnel to take advantage of the client-attracting aspects of this new content. With that said, each step of the Content Marketing process has opportunities for mis-steps and pitfalls. Here are six that I regularly witness in my company’s … [Read More…] 6 Content Marketing Mistakes Businesses Make