The (often misunderstood) Blog’s Place in Your Marketing Strategy

Ask ten people about a blog’s role in a company (especially at a B2B company) and you’ll likely get ten completely different answers. It’s a place for a company to post product updates. It’s a place to share news about the company. It’s a place to put afterthoughts that have no place elsewhere on the … [Read More…] The (often misunderstood) Blog’s Place in Your Marketing Strategy

7 Steps to Reworking a Broken Blog Post

Sometimes you’re halfway (or all the way) through a post and it’s just not working. It may be about the flow – it just seems to be all over the place or going in the wrong direction. In other cases it feels like the post is not really saying anything of value. In any of these … [Read More…] 7 Steps to Reworking a Broken Blog Post

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You can learn how to make a successful blog by reading other blogs, but often it’s hard to find it all in once place. Here’s my Ultimate How-to guide for your company blog with links to specific articles to get detailed information in the areas you or your business need the most help. Skim the … [Read More…] The Ultimate Business Blogging How To Guide

If you’re struggling to make traction with your blog, you may be in for a surprise. Your lack of traction actually may not be the fault of bad writing, poor headlines or the wrong topics. Your writing may actually be just what your target audience needs. Only they can’t find it. What? Yes. If you … [Read More…] 3 Blogging Secrets the Experts Know (but you don’t…)