How THEY see blogging

A prospective client asked if there was some easy way to discern whether a blog post idea would go over well with her audience. She didn’t want to waste time developing a post that wouldn’t connect with her readers. The first thing we did after she hired me was create a blogging plan, including her … [Read More…] Blogging Lessons from Freddy Krueger: A Litmus Test for Blog Post Ideas

If you’re struggling to make traction with your blog, you may be in for a surprise. Your lack of traction actually may not be the fault of bad writing, poor headlines or the wrong topics. Your writing may actually be just what your target audience needs. Only they can’t find it. What? Yes. If you … [Read More…] 3 Blogging Secrets the Experts Know (but you don’t…)