Staying ahead of the curve when it comes to social media trends can be quite tricky. Though social networks are relatively stable and new players rarely have the chance to enter the game in force, trends inside and in-between these networks are changing on a constant basis.
In 2018, we are looking to see a continuation of current trends as well as the fruition of marketing efforts undertaken over the last few years.
For instance, video is sure to be at the forefront of the industry once again. If there were ever any doubts about the power of video, they should probably be put to rest now as both end-users and those who work in the industry can attest to its influence.
In fact, it is estimated that 80 percent of Internet traffic worldwide will be attributed to video. It is no wonder then that 87 percent of marketers already use video in their campaigns. With new technology such as live streaming experiencing a new era of expansion, the focus on video will be stronger than ever.
This information, along with a lot more details on the social media trends set to overtake 2018, can all be found on this neat infographic compiled by Filmora.
Infographic and Featured Image Credit: Filmora
Liza Brown is a web editor from Wondershare Filmora. She is a social media and SEO specialist who mainly writes about video editing and marketing tips.