2018 was a rather eventful year when we talk about digital marketing. Instagram, YouTube, and Facebook saw massive traffic and thousands of brands taking to the platform to promote themselves. The digital market expanded twofold and it was clearly established that online marketing is the go-to option for brands.
Come 2019, and we’re ready for an even bigger wave of digital presence. Instagram has been touted as the most used online platform for brands marketing themselves to over 500 million users, a number that is set only to increase this year. So what can we look forward to? And what strategies are brands going to make the most of?
Digital marketing analytics have become simpler and easier for brands to use, so previous and current market trends are setting a benchmark for the trends that will thrive in 2019.
Let us peep into the top 6 social media marketing strategies for your business in the year 2019.
1. Visually Appealing Content
Social media marketing and advertising trends in 2019 are all about visually appealing content. Apart from short-lived content, live streaming videos are going to take a leap in the digital marketing strategy. Live polls and questions facilitate real-time interactions with users. Photos and videos will continue dominating the digital marketing arena, but of course, upping the ante on how out-of-the-box the content is. The main objective of carrying this out is to get more engagement from your audience through likes and shares. If you’re looking to get more Instagram likes, you can get them from trusted vendors who offer Instagram services.
Marketers are using live streaming videos to market products for the last few years. YouTube videos gained popularity among online users, and the trend of creating videos for advertising purposes is seen across Facebook and Instagram.
YouTubers have been active brand ambassadors in 2018, and if the results are to be considered, then even more brands are going to turn to the popular video sharing platform. YouTube is also a popular target for pop-up and banner ads, considering that the site receives average traffic of over 1/3rd of the users on the internet!
2. Artificial Intelligence
Digital marketers were hesitant to include artificial intelligence in their marketing strategies. Now, trends are changing to get more engagement. The use of artificial intelligence tools is enhancing the user experience by utilizing data taken from social media platforms.
AI understands the behavioral patterns of customers and other users to help them in finding products or services of their choice. Chatbots is an example of an AI tool that chats with the users in real-time, available 24/7. Most businesses are now considering the use of Chatbots that interact with customers instead of actual human client services.
Chatbots are responsive to questions as they provide answers, recall the buying history of users and interact patiently with the users. AI Chatbots also get into conversations with potential customers by giving instructions, tips, and information about the business. This allows businesses to get more customers and also drives sales.
3. Social Monitoring
Social monitoring or listening is the process of crawling the internet and social media networks to find keywords relevant to the brand. The method is used to monitor digital conversations for understanding the customers’ behavior patterns towards a brand or industry. It goes beyond just tracking the digital social conversations about the brand. It helps you understand how other brands get traffic and get likes on Instagram.
The search is initiated to find conversations related to specific keywords, phrases, topics, industries, brands, content, and insights. The results are used to discover new opportunities or create engaging content for a specific audience. Hashtags, for example, can be monitored and even measured to see which hashtag has how much relevance.
Social listening collects each brand mention and interaction, no matter whether they are tagged or untagged. It helps you to analyze interactions happening behind the scenes about the brand. You can integrate all your data received through social listening into your marketing strategy.
Social monitoring enables customers to feel that their brand is responding to their opinions or conversations. It also helps to recognize the influencers and competitors in your industry.
4. User-Generated Content
UGC has been a popular form of content on digital platforms for a few years now, but it’s also been very dynamic and grown over time. When users submit content, it’s more than just about giving raw content to a brand they like. There’s always an incentive involved, like winning a contest or getting a special mention on the brand’s page. This, in turn, acts as a form of marketing for the user’s page.
The competition here is bound to get even tougher this year as well. More users mean more opportunity to extract UGC and find the best possible content posted by your followers and share it your social media networks. Sharing user-generated content helps to grow the customer base and get connected with your audience. It enables you to build a strong relationship with your audience as well as brand loyalty.
5. Micro-Influencer Marketing
Influencer marketing has become a huge trend in recent years. You can find YouTube vloggers, Twitter influencers, and now Instagram influencers. These influencers have millions of followers view to their posts, vlogs, and tweets that are seen and appreciated by people around the world. The power of these influencers is well-known for marketing their brand.
However, with the major boom in demand for influencers, it has also become an expensive affair. Smaller brands find it difficult to afford influencers and, because of their higher rates, they can’t tie up with more than one at a time. Enter micro-influencer marketing, a trend that is going to blow up in 2019.
In contrary to major influencers and celebrities, micro-influencers exist in every industry. Even though they have followers in a range of 5000 to 10,000, their followers stick to these influencers because of highly engaging content. Most of these micro-influencers have expertise in their chosen niche.
Since the advertisers do not use the potential of micro-influencers, they are realistic, approachable and trustworthy. And of course, they don’t charge as much as macro-influencers. As a result, brands can tie up with more than one at a time and expand their reach.
6. Real-Time Communication
Real-time communication with followers or prospects is the future of social media marketing. Chatbots, 24/7 customer support, social monitoring, and live video streaming enable businesses to have real-time communication and selling with prospective customers.
How is it possible? Social media communication is always on as followers are willing to talk about products and new launches at any time of the day. Social media analytics also helps to encourage real-time interaction with customers. Chatbots also help you to connect with customers and also involve them in the process of shaping up your brand and making it more customer-centric.
It doesn’t matter whether your brand is upcoming or established; being aware of current and future social media marketing trends is essential for growth. The year 2019 also going to be a challenging year for marketers as they have to adapt to the new trends, options, and tools to enhance customer engagement.
Following the trends enables the brands to communicate and connect with the targeted audience in real-time. This boosts engagement by combining different marketing strategies to gain the upper hand over your competitors. New tactics have to be implemented to increase the number of loyal customers, and sales funnel conversion, eventually leading to more leads from digital marketing.