How to Manage the Online Presence of your Business on Twitter

Social Media


You are on Twitter, but you don’t feel like you are achieving what you expected. Your number of followers isn’t what you expected, and it seems that you are spending a lot of time doing things that don’t bring much return to your business.

If this is your case, the problem might be on the way that you are managing your online presence on Twitter. You might not be choosing the best tools, or not posting what you should be. Or maybe you aren’t exploring all its functionalities.

So let’s have a look around and see what is the best way to manage Twitter for business, so you can check if you are doing things right and what you need to improve.

# Use apps to schedule your posts

As you know, Twitter is a pulsing and fast-paced social media network. There is so much going on there that is impossible to keep up with everything.

That is to say that anything that you can do automatically, you should give it a try.

For instance, you still need to write your posts, as there is no AI able to do it for you (at least, not yet). But you can use an app to schedule and publish your posts for you.

It saves your time and increases your publishing options, as you can’t tweet while you are asleep, figuratively.

This is especially useful for a company with clients in several time zones, which makes impossible to reach all of them on real-time.

Among the options available in the market, there are the following apps:

Any of the apps above can do this task for you, and they are very easy to use. Just be aware that some of them are paid, or you can choose to pay for a premium version for extra features.

# Have a look at your Analytics

If you want to understand how your Twitter presence is going and what you should do to improve it, you need to have your stats in order.

You will need to know what you have tried so far, and how they have impacted on your results. You need to track your mentions and know who is talking about you and your industry. It is also important that you have information about what your competitors are doing under the same circumstances, you can learn from their mistakes and achievements.

You also need data about your target audience, which are their favorite topics, at which time they are usually tweeting, how they write their tweets, and more. And you need general stats about Twitter’s most followed accounts, what is trending (and what will trend), and the most tweeted hashtags.

The list of things you need to know is long. But if you don’t have this information updated all the time, the changes that you are doing wrong are very high. Things change very often on the web for you to be able to rely just on your intuition.

Luckily, there are several tools available which provide Twitter analytic data and can give you all the insights that you need. Here are some of them:

  • Twitter Analytics Dashboard

Twitter offers its own analytic dashboard for free. It has limitations, but it still is a good alternative and can give you plenty of valuable information, especially about your followers. It will give more insight about their interests, location, and demographics. There is also plenty of insights about engagement and a valuable list of events that are trending on Twitter.

  • Buffer/Hootsuite

These two tools work in a very similar way. They both are powerful online services that allow you to schedule your posts to several social media networks and get detailed reports from it and about your followers and competitors. They come with apps that let you update on the move and have a free version and an upgraded version with much more features and reports.

  • TweepsMap

If you are more into visual resources and if a location is a crucial information for you, you should try TweepsMap. It will show you how your followers are distributed on a map and in terms of percentage. Depending on the country, you can also see the breakdown into states/provinces/counties/cities. It will also let you know when it is the best time to tweet and what your competitors are up to.

# Check your toolkit

Are you sure that you are making the most of all opportunities available so to get more followers? Currently, there are several things that you can do, so to make sure that your offline clients or those who already follow you on other social media networks also become part of your Twitter life.

So check if you have:

  • “Follow me on Twitter” buttons on your e-mails, e-newsletters, website, and blogs, so to increase your number of followers.
  • Social Sharing tools on your blog’s posts, so people can easily share your post on Twitter.
  • “Tweet This” feature on your blog and e-newsletters, highlighting a quote that they can share directly on Twitter with just one click.

These are just a few possibilities, but you already should be using them all, if nothing else.

The bottom line

If you want that your business has the best online presence on Twitter, you will need to make sure that you do the things right. You need to save the time you spend publishing and turn into time that you spend planning and improving your strategy.

And to achieve it, you need to have reports ready to tell you what is going right, what you need to improve, who your followers are, and what they are looking for on Twitter. This way, you will be better prepared to make decisions that will have an effective impact on your future results.

Finally, it is important that you make available all possibly ways to people follow you and find you on Twitter. There are far too many profiles to check there and so much to read/watch, so if you don’t make things easy, you won’t be on the top of any list.

So start now checking these suggestions above. They certainly will make your Twitter reports look much better from now on.

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