You would always want to ensure that you are undertaking a social media audit and that can be done at any time. If you aren’t seeing as many results as you were earlier, then you want to undertake this audit so that you can figure out what you are doing. You can see what you are doing and then seeing how you can fix it and you need to make sure that you are doing this for all of your social media profiles.
Why Do an Audit
One of the first things that you need to know before you can undertake the audit is why this is necessary. This is the best way that you can figure out which areas are working for you and which areas you would need to fix, including using paid advertisements. This needs to be done for all social media pages so that you can figure out if they are working and how you would be able to get better results, including by being more active or posting different information.
Steps for Audit
The thing that you need to be aware of is the steps that are required for the audit and what you should be looking for. There are 5 main steps that you would need to undertake, including listing all of the sites that you are using, which once you have done you can get started. The 5 steps that you need to do include the following:
1. Analyzing All of The Data:
This is a tedious step, but once you have the data from all of the social media sites you are using you need to take a closer look at it. There are some key statistics that you should be looking at for each site like:
- How much traffic from each social media site is going to the website
- Sales that you can directly attribute to the numerous social media platforms
- Sign-ups for your newsletter from the platforms
All of this data can help you to figure out where the audience is coming from and it will help you with the remainder of the steps. You can go even deeper with the data that you are getting for each site, such as:
- Number of all followers
- Impressions and reach
- Engagement rate and engagements like mentions, likes, and comments
You would need to have all of this information together so that you can figure out which of the sites is giving you the most traffic.
2. Give Social Media Site a Value:
You would want to think about which of the sites is going to have the most value to you and your business. This can help you to determine where you are going to want to give the most of your resources, including time, money and deciding the journey for the customer.
You can figure out which sites are going to be more valuable to your business by checking out where most of your traffic is coming from. You should be able to look at this and find it out by the links that are tracked, codes that are specific for networks or questions about where they found your information.
3. Determine which Networks to Stay On:
You would need to think about which of the many sites are going to work for you, which means you would have to decide which ones to remain on. You should be aware of which one of the social media sites are the most commonly used by viewers, such as:
- 73% of users favor YouTube
- 69% like Facebook
- 37% tend to look at Instagram
- 28% of traffic is on Pinterest
- 27% of users use LinkedIn
- 24% of the users use Snapchat
- 22% are found on Twitter
- 20% of all users are on WhatsApp
This doesn’t mean that those are the only sites that you need to be on or that your business is going to be successful in using the most popular ones. You should decide which sites to use based on the target audience that you are aiming for and where they spend most of their time.
4. Cleaning Up Your Profiles:
Once you have decided which of the many sites are going to be worth the time to keep them and use them, then you need to make sure you are cleaning up your profiles. This means that you need to be checking out the biographical information you are giving, the links that you have added or posted and your header and profiles images. Ensure that these are all the most current information that you have and that the pictures you are using are the highest quality possible.
5. Recheck the Analytics:
Now that you have completed all of these steps it is time to step back and see what you would need to change in terms of strategy. This means that you would also need to think about changing the benchmarks that you have along with the goals that you would have for your business. You would also want to consider the number of engagements that you are getting on the sites and work hard to get more interaction with your customers.
These are all things that you must think about when it comes to running an audit for your various social media profiles. You want to get the most out of the interaction and the audience that you are targeting, so go ahead and use these steps to decide which is the best way to go for all of your needs.
Integration into Strategy
Another thing that you would need to consider when it comes to this is the strategy that you would be using and you should know what you can integrate to make it better. Here are some of the main things that you can adjust to make sure that you are getting the most out of your social media profiles, such as:
- Engaging the current audience, including communicating with them through questions in your posts, comments and more
- Use some live videos or post more videos on various sites like Instagram, Twitter, and Facebook
- Create a strategy for stories on Facebook or Instagram that people can easily view
These are just a few of the main things that you can put into your strategy so that you can see an increase in the number of viewers that are coming to your site from them. Go ahead and use these ideas to reach the target audience that you are hoping to reach easily through these methods.
You would want to ensure that you are reaching the audience that you want to, which means you need to be aware of the social media sites they are using the most. You also want to think about the statistics that are coming from the various sites so that you can determine which ones would meet the needs of your business. Once you have figured out which one’s are the best, then you can decide which ones you are going to put your money as well as a time against so that you can see an increase in traffic, sales, and income.
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