How to Build Your Small Business Social Media: In-Depth Guide

Social Media

Marketing your small business is no easy task. Between every channel and platform, there’s a lot to consider when building a marketing strategy, but social media should be top of mind. Social media is one of the best tools to get the word out about your business, showcase your brand personality, and attract customers.

Between new social media trends and the task of analyzing your current strategy to see what’s working, keeping up with your business social media can be a full-time job. As an entrepreneur or business owner, it’s not easy to carve out time for social media among everything else. Funds may be also tight in the early stages of business. There are a few key steps to keep in mind as you start to build out your social strategy and presence.

To stay relevant with your target audience requires strategy, planning, and consistency. Do your market research by checking out your audience. Where are they spending their time? Building your brand message takes time if done right, but make sure it is exceptional and consistent across all platforms.

To build a successful social media for your startup, first evaluate your goals. What makes your business unique? Set goal metrics by considering what’s most important to your company and breaking that down into small digestible objectives. A consistent social media strategy with quality content is what will set your business apart and attract customers. The key is to engage with your audience across all channels.

To help you prioritize and get step-by-step direction, Valpak put together a social media guide for small businesses. It covers everything from setting social media goals and metrics to building a robust omnichannel marketing experience. Below are just a few of the main points talked about.

  • Identify your goals
  • Choose your platform wisely 
  • Engage with your audience
  • Connect with influencers 
  • Use social media advertising
  • Check your analytics to develop better ads 

Whether you’re just starting to build your start-up social media or looking to refresh your existing social presence, the step-by-step guide contains helpful how-to’s and tips to get you started.