Facebook has demonstrated to be a force to reckon in the digital space. As it continues to grow, so does its potential problems, such as ad fraud. The problem is so significant that Facebook has decided to hire outside firms to help monitor fraud on its platform. It is not an issue to do with content only but the source of the ad too.
If you’re already advertising through Facebook, then you have to keep this in mind when planning your campaigns and budgets. To ensure that you understand the potential dangers resulting from Facebook ad frauds, we’ll take a look at why people engage in fraud and how you can protect yourself. After reading this post, you’ll be able to protect yourself from fraudsters and reclaim the money you’ve lost through ads. Let’s get started:
Fraud is Not New to Facebook
Facebook has had issues with fraud since its inception. It all started when Facebook failed to restrict individual users from opening more than one account. When an individual gets blocked from one account, they can open another fake account in no time.
If an individual can have multiple accounts and access pages anonymously, a company can do the same. Today, it has become almost impossible to know what is genuine and what is not.
Besides, the high volume of users can make it almost impossible for Facebook to prevent fraud.
The Fraud Bot
These are false ads that encourage Facebook users to click on them. The worst part is that the bot can lead to click injection fraud.
Facebook sued the app developers on its platform claiming the apps have malware that likes the ad without the user’s knowledge. These apps are hidden in other popular apps.
The bot app hides in the actual app and does the clicking without your knowledge. Typically, the apps are fun and straightforward, which people download and share without paying much attention. What’s worse, advertisers pay for these false clicks, racking up thousands of dollars in fraudulent deals.
Huge Money in Facebook Ad Fraud
Some ads generate money due to the number of clicks they receive. This can add up to tens of thousands of dollars, which means a lot of money for the owners of these fraudulent apps.
Having that there are more than 200 billion such apps downloaded, the money generated can be in the billions. A considerable percentage of this money goes to the developers, not a retailer, company or charity it was aimed for.
Stopping a Facebook Ad Fraud
If you want to get into Facebook advertising, it is crucial to understand their policies. Learn about the measures that Facebook has placed to prevent fraud, what role you can play to help and how to identify fraud and report it.
When developing an app for your business, be sure to investigate your developer carefully. Several apps can be used, so choose the one that meets your needs.
Avoid giving out your personal information such as your credit card, address, passwords, phone numbers, banking information, etc. unless you’re dealing with a reputable business.
We’d also advise that you keep your Facebook profile details private. Don’t post your phone number, thinking that only one person will see it. Even a few seconds can expose you to many problems such as identity theft or account hacking.
If an app wants to go to another page, you should be wary. It may look like a legitimate page, but it may be a fraud. Avoid signing in again by providing your password.
Also, be wary of pop-ups that require you to follow links to other sites or download other apps. Many of them are fraud apps aimed at getting your details. It can also be a scam app or virus that can be very difficult to get rid of when downloaded.
Protecting Your Investment On Facebook
The best prevention is always protection. While Facebook is an excellent place for advertisement, it also gives room for scammers. Staying ahead of scammers is, therefore, recommended, and filing lawsuits against defrauders is a good gesture from Facebook.
However, cracking down on fraud and promises of transparency is not enough to combat this crime. Unfortunately, there are no Facebook ad protection services at the moment, as Facebook’s API is very limited in ways of combating fraud.
But, being keen on your metrics and keeping track of your ad performance can go a long way in helping determine whether you’re a victim of Facebook advertising fraud or not. If you notice anything suspicious, ask Facebook to start investigations.