Best Social Media Marketing Books: You Should Read

Best Social Marketing Books You Should Read

Social Media

Best Social Marketing Books You Should Read

Every great social marketer knows that every day is an opportunity to learn more and earn more. Therefore, successful marketing experts take time to read and expand their knowledge. Although a daily read doesn’t seem as much, all the extra information adds up and yields results later on.

Do you want to improve and advance? If you do, this list of 20 key social marketing books might interest you. Within the literature, you will find everything you need to know about social media.

A special focus is on mobile, mainly because 80% of all users spend time on social media that way.

Let’s take a look at each of the 20 Book titles and why they’re so important?

1. The Social Organism – Oliver Luckett & Michael J. Casey

The CEO and chairman of Disney, Bob Iger, call The Social Organism one of his favorite books. What makes this title special is the implementation of basic human psychology, along with entrepreneurship. After you read this title, the concept of social media will be much clearer.

2. Digital Marketers Sound Off – Matt Chiera

Matt Chiera wrote this book with every marketer in the world in mind. Both beginners and experts can learn a lot from this book. It compiles expert advice from other industry professionals, along with clear strategies for both B2B and B2C marketing. A great beginning.

3. Spreadable Media –  Henry Jenkins, Sam Ford & Joshua Green

Spreadable Media is an excellent introduction to the world of marketing. It gives you the full overview of how social media turned from a corporate tool to an ocean of user-generated content. They also provide strategies on creating content that will last.

4. 500 Social Media Marketing Tips – Andrew Macarthy

This book is the ultimate reference guide for all social media specialists. It gives you a straight-forward, no-nonsense set of strategies to gain a significant presence on social media. The author even updates the guide on a regular basis, so you can always have the latest version.

5. The 8 Pillar of Social Media Marketing in 2018 – Matthew Bartnik

If you want to know everything about the ever-changing social media sphere, read this book. It’s one of the most up-to-date guides on how to market your products and content on social media. By utilizing the tips from the book, you will have an efficient and successful in-house marketing strategy.

6. Social Media Marketing – Gerry T. Warner

For both current and future social media experts, this book is a great guide to abide by. It has a step-by-step guide for different strategies, all depending on your goals and product type. As social media grows, so does this need for books like this.

7. Social Media Explained – Mark W. Schaefer

The book aims to provide every marketer with good information to understand the concept of social media. Within it, you can find the inner workings, tips, and tricks relating to this form of marketing. Master all the basics, and you will see social marketing in a different light.

8. Marketing – A Love Story – Bernadette Jiwa

With a unique approach, this book teaches you the theoretical necessities for social media marketing. You will know how to track, improve and remember ideas and use them as campaign material for a long time.

9. Storynomics – Robert McKee & Thomas Gerace

The authors focus on how to make your social media campaigns resemble works of literature. By learning how to tell a story, your content will be more engaging and enticing to customers. Storynomics is the best handbook for creating narratives.

10. Creative Signature Stories – David Aaker

A narrative isn’t enough to conquer the social media sphere. Instead of just focusing on the idea, you need to promote it and refresh it with relevant aspects. Creative Signature Stories teaches you how to be unique and compelling in a competitive industry.

11. Exactly What to Say – Phil M. Jones

To execute a marketing strategy, you need to know what exactly to say. The same idea can be worded in a multitude of ways, but Exactly What to Say teaches you to scan the moment. Knowing what to say is the key to reaching new and keeping old customers.

12. Start With Why – Simon Sinek

Another great book about storytelling, Start With Why focuses primarily on brand identity. It highlights popular brands and how they’ve managed to use origin stories to boost their business. Learn how to build an identity and utilize it on a daily basis.

13. Everybody Writes – Ann Handley

Handley gives you all the knowledge you need in a no-nonsense guide to perfect writing. Without any secrets, the author teaches you hard work, patience, and exercises to improve your content creation process. A must have-for all marketers.

14. All Marketers Are Liars – Seth Godin

Set Godin provides you with excellent advice about crafting narratives. In this book, you can find examples from real life about how companies twist the facts to sell more. It’s all about the story, not just the stats. By focusing on the right things, you can turn a regular product into something much more. This is why it’s important to word correctly.

15. YouTube Growth Hacking – Jeff Abston

With more than 500 hours of YouTube videos watched daily, you can’t afford to miss out on this platform. Jeff Abston explains everything, from algorithms to complex monetization roles. A book for everyone.

16. Ultimate Guide To Facebook Advertising – Perry Marshall, Keith Krance & Thomas Meloche

Facebook is an ever-changing platform. With this ultimate guide, you can master it and accomplish all your social marketing goals. It’s a must-read for all social media strategists.

17. Post Like an Influencer, Grow Like a Marketer – Justin Monsanto

Instagram is set to take over from Facebook as the most popular social network. Due to adding features such as voice messages, Instagram will see more people migrate to it. As a marketer, you have to know the ins and outs of this platform.

18. Disrupting LinkedIn – Yakov Savitskiy

LinkedIn is a major hub for both business owners and customers. Learn how to master strategies and boost your sales by utilizing the powers of LinkedIn. This network can allow you to get some pretty high-end deals if you’re crafty enough.

19. Pinnacle of Pinterest – Elsie Wilde

Pinterest has emerged as an excellent outlet for visual content. Since visual media is overtaking written blogs, you can master Pinterest marketing. Wilde provided us with all the necessary tips about conquering this network.

20. Monetizing Twitter – The Secret: How to leverage a system to elevate your income – Charles Milander

Twitter has a few distinct ways to become famous and market your content successfully. Charles Milander covers them all in this bestseller book. The title provides you with step-by-step guides on how to improve your Twitter marketing.


With these best 20 books, you can gain an excellent basis in social media marketing. By taking something from each work, you can forge a strategy that will benefit your business in the long run. Harness the power of written word and social media algorithms to utilize every platform to your advantage. Be patient and acquire knowledge with every chance you get.

About The Author:

Ellie Chapman is a social media strategist for Brill Assignment. She works as a part-time consultant for some top-rated digital agencies. With plenty of experience on her resume, she is on a mission to educate marketers and internet enthusiasts about inbound marketing and social media advertising. You can follow her on Twitter.