5 Ways To Crack Facebook’s Algorithm in 2018

Social Media

Facebook has grown exponentially in the last couple of years and if we talk specifically about its progress since the very first quarter of 2016, it has managed to get a little more than one-and-a-half billion users. This is a truly overwhelming feat, making it a giant in the internet world.

Since there are roughly 50 million businesses registered on Facebook, all generating a lot of content. Most people follow multiple brand pages, so they get to see a significant amount of brand content in their news feed. This boosts up the competition, which is good for quality, but at the same time, makes it difficult for brands to cut through the competition. With latest upgrades in the newsfeed algorithm, it is quite essential that (if you happen to be a brand) you make necessary changes to your tactics to stay in the market and reach out to your target audience.

Facebook Zero

If you happen to be a marketer, you should be specifically concerned about the recent newsfeed update dished out by Facebook. Just like many other updates rolled out by the company, Facebook Zero aims to prioritize meaningful information for every individual, instead of generalizing the content being displayed. There are several factors that this algorithm takes into account, for instance, interactions between different users, commenting, liking, and sharing of different posts.

Type of contents promoted in Feed

  1. Contents generated by friends and family members
  2. Recommendations from Close friends and suggested post by close connections
  3. News articles and videos that initiate discussion on comments.
  4. Contents that have long comments

Let us talk about the techniques that you could use to stand above the competition after Facebook Zero.

 

1. Live vs. recorded videos

 

Statistics have proved that recorded videos engage your audience three times less compared with the live video feature. This option was made available for the very first time in 2015 and according to a survey conducted in 2016, since then an estimated billion hours of live video content have been watched online.

It should also be remembered that if you have started a live video, it is not the only factor that Facebook takes into account. In fact, they consider an array of triggers for prioritizing of posts in the news-feed, including view duration and muting. For example, if the user mutes your live video while watching, the priority is decreased compared with an unmuted live video.

This is because social media has become a real-time sharing community. Instead of recording something and then saving for your admirers to watch after a week or so, share it so they don’t feel like they’ve missed an important update.

By conducting live video sessions, not only do you engage your audience with the most up to date and relevant content, but you also help establish your brand presence online. People know that actual people exist behind the page, people who are there to interact with at all times.

 

2. Facebook group engagements

 

If you are an active Facebook user (by active, I mean that you regularly interact with different people in multiple ways, follow multiple brand pages, and are a member of at least one group), then you are probably aware of the fact that pages and groups are very different from one another.

A Facebook page marks your authentic presence on the social media giant. However, a Facebook group facilitates different people, all possessing similar causes and interests, to interact with each other through their platform. It is more like a discussion forum, where all approved members can create polls, share relative content, and start any discussion related to their common interests. Since the community has a common goal or interest, engagement is usually high.

If you plan to run a niche job marketplace, for example, you could create a group with a name that reflects the niche. By promoting your group on Facebook and other channels, and gaining as many active members in that niche as possible, you’ll create a pool of candidates and employers all from the same industry. In such a group, HR managers, and even private contractors can post new jobs. Likewise, candidates and fresh graduates can upload their CV and write their cover letters as post description so that the recruiters can find them easily.

 

3. Upload native multimedia

 

Well, this is probably the easiest of all the tricks mentioned in this article.

There are two ways of getting photos or any multimedia on to Facebook. You may have noticed that when providing link to a website in their status updates or posts, Facebook runs a bit of code which finds and displays an image from the URL they’ve provided. This is the first. The second is when people or pages upload photographs directly on to their timelines or profiles. The second approach is far more valuable on Facebook. Whether it’s video or pictorial content, if you want to get ahead of the competition on Facebook, you need to upload native multimedia because third party links always score fewer points in Facebook’s newsfeed algorithm.

If you are uploading images, make sure they are of high quality and for the videos, please follow the guidelines mentioned below:

  1. An aspect ratio of 16:9
  2. The length should not exceed 2 hours
  3. Try to stick with .mp4 format
  4. Your video should have square pixel and compression of H.264
  5. The width should at least be 600px
  6. It is preferred if the file size is under 4GB
  7. Thumbnail aspect ratio should be the same as that of your video

4.Avoid clickbait

This is possibly the worst thing you could do as a marketer. Clickbait is basically a headline that does not contain complete information, or that misleads someone into clicking the link below it. People who upload such headlines intentionally miss out critical information from the text, or simply redirect users to a completely different link. The usage of sensational expressions and exaggeration is common, despite being highly discouraged by Facebook. In every algorithm update they release, they become stricter with clickbait than ever.

While creating ads, you must ensure that you deliver quality content to the visitors so that they are compelled to spend more time on your page or website. Please be advised that if you are making clickbait articles or ads, 95% of the users are likely to spend almost no time on your page when compared with quality links.

The number of time users spend on a page after clicking links contained in your content is one of several ways used by Facebook to determine whether the post you uploaded contains interesting information. If there is any chance of clickbait, the algorithm diminishes the post’s priority.

I have seen a lot of people trying to deceive Facebook’s algorithm for detecting click bait. If you’re looking for sincere advice, I would suggest you to stop deceiving your prospects instead of finding ways to deceive the algorithm.

 

5. Go for granular targeting

 

Facebook is a very competitive marketplace, where everyone is trying to hit a goal. If you are a business, your target could be to reach as many potential clients as possible and turn them into quality leads.

Facebook does not push you to pay for using its tools in order to get what you need. However, if any platform introduces a paid feature, it is always possible that it holds precedence over the free version. Perhaps more importantly, since a lot of other businesses are pushing their advertising budgets to go high in Facebook Ads, if you want to compete, you’ll need outstanding Ad design and perfect audience targeting options.

Regardless of whether your budget is low or high, start exploring the tactics that could work for your specific business. Even at this stage, the cost per engagement is low. But as the market is expanding every day, so you should expect a hike in these prices soon.

How to effectively spend your FB Ad Budgets

  1. Use custom Audience list by uploading email list.
  2. For website visitor targeting use the following function to sort users by stayback time[ setTimeout(function(){*insert Facebook Pixel code*),3000);
  3. optimize the ad targeting regularly using custom filters.

Author Bio

Cibin is the Content Marketer and Outreach nerd at TechWyse. He loves to create growth hacking strategies and spending time on researching on the internet to automate the day jobs. When he is not doing this you can find him with the nature exploration and hiking teams. Connect with him on Twitter, LinkedIn, Facebook and Instagram.