As we’ve just started with 2015, here is a summary of the latest figures and announcements of the major social platforms through December. This can help social media marketers to set their priorities in terms of which platforms to focus on.
1,39 billion monthly users, including 745 million that connect via mobile devices every month (Facebook Reports Fourth Quarter and Full Year 2014 Results)
The launch of the recommendations of places in the news feed (Introducing Tips Place in News Feed) and a mobile application in developing countries (Facebook quietly launches a ‘Lite’ app for Android users in Emerging Markets).
Domination as strong as ever on mobile devices (Facebook owns the most-downloaded mobile app in 2014) and authentication (Facebook Continues to Dominate Social Logins, Expands Lead To 61% Market Share).
An organic range to the lowest (The decline reach of Facebook confirmed by a new study by Adobe: -32% in 2014).
The announced closure of its place in its advertising marketplace (Facebook may be getting rid of FBX, social media’s first Ad Exchange).
288 million active users a small growth (Twitter Reports Better Than Expected Q4 Profit), apparently due to a bug from Apple (Twitter lost four million users because of Apple’s iOS 8), we must note that not all visitors are taken into account (Nearly 160 million people are visiting Twitter but not actively using it, a huge audience shouting about Twitter).
Twitter and Google recently signed up partnership to make tweets appear again in search results (Twitter and Google Reportedly just made a big deal to put tweets in the search results).
With the new native video and groups features Twitter tries to up its game with group messages and native video, Vine for children (Twitter launches Vine Kids with 6 seconds of child-friendly fun), a summary of the news (Twitter now rolling out ‘While You Were away’ recap in mobile apps) and its new solution for authentication telephone No. (Twitter launches its phone-number based login system).
Twitter also plans to sell ads a future extension of its advertising and to repurchase an email application in India (Twitter Buys Startup ZipDial Messaging, which will expand the market in India).
347 million members including 93 million monthly active users (LinkedIn Beats in Q4 With $643m In Revenue), after an excellent year with an opening of its publishing platform Pulse and a new simplified layout.
More than 1 billion monthly users who view an average of 6 hours of video (YouTube official statistics).
A new default video player that does not rely on Flash (YouTube’s HTML5 Player, Now Default);
Videos from different angles (YouTube Launches Multi-Angle Video Experiment), certainly to revive interest of small producers.
420 million users and 220 million blogs. An upcoming Chinese version (soon to offer Chinese Version), a new interface (Tumblr Just Got A Facelift) and an ecosystem of contributors for native advertisements (Tumblr Announces Creatrs Network, An Agency – Style Matching Platform Brands With User Content).
Mobile Application Statistics
- 600 million active users for WhatsApp and a web version (WhatsApp launches a web client for Chrome and Android).
- 440 million active users for WeChat (WeChat Reaches 1.1B Registered Accounts, with 440M Regular Users).
- 300 million users to Instagram and more than 70 million photos shared daily (300 Million: Sharing Real Moments).
- 200 million users Kik (Chat App Kik Claims Higher commitment than Snapchat as it hits 200M registered users) and pessimistic growth forecasts for the niche (Kik CEO: “Hey are you listening Internet Messaging HAS peaked”).
- 181 million users for Line, mainly in Asia (Line reports 2014 revenues of $ 656m, Reaches 181M monthly active users) with an experimentation around the video (Line Chat App’s Latest Experiment Is A YouTube-Like Video Service).
- 100 million users for Snapchat with a new discovery function (Discover news and entertainment feature puts a swipe away from your stories) and new advertising offers (Snapchat Brands Wants To Spend $ 750,000 On Disappearing Ads and Snapchat is getting its own original video series sponsored by AT&T).
Stephen Karsch is a technology geek; he loves everything about tech, high tech, computers and programming, more about him you can find on his social profiles in https://www.pinterest.com/stephenekarsch/ and http://vimeo.com/stephenekarsch.