Infographics are becoming some of the most popular ways to disseminate important information online. Catered toward the way people scan and surf the web, infographics display information in quick, easy to understand designs, with very little additional wordplay (see infographic examples here – Should I Move to WordPress and How to Measure Social Media ROI).
But, how do you know if you’re making the types of infographics that will actually benefit you and your audience? If you’ve signed on to the infographic game, take a look at some of these tips to make your infographics stand out from the pack:
1. Make sure your facts can be visually represented
This is probably the most important thing when it comes to taking an idea from conception to reality in infographic form. Even if you have some great information to provide, you absolutely have to make sure than an infographic will be the best vehicle. Otherwise, you run the risk of being confusing or turning people off. If you can’t figure out how to translate what you want to say into a visible breakdown on an inforaphic, it may be best to move on to a different topic.
2. Minimize text
The whole point of making an infographic is to use a new and different way to convey information. Rather than publishing something in article form, an infographic gives users a way to quickly scan and grasp the major points that you need heard. If your infographic is splattered with tons of text, you kind of defeat the purpose. Keep words to a minimum. Edit, edit, edit. And always shorten your sentences until they are as concise as possible.
3. Keep the layout clean and cool
Because an infographic is supposed to be a visual representation of information, it absolutely must be visually appealing. It must also be designed in a way that aids the story you are trying to tell, rather than detracts from it. Put a priority on creating an inforgraphic that looks cool and catches the eye.
4. Use a catchy title
Before anyone ever looks at your infographic, they must first click on its title. If your title does nothing to make people excited about the information provided, taking the time to make the infographic will be a waste. Try to choose a title that will grab people’s attention, shock them, or allude to something they want to know.
5. Define your end goal
Every infographic has an end goal. Maybe your inforgraphic is purely educational. Maybe it is being created for marketing purposes. Whatever the reason behind your infographic, make sure to stay clear about its purpose the whole way through. Or else, you could wind up with a finished product that may be cool, but does not do what you need it to do.
Some tools to help you create infographics:
You can hire a graphic designer to create an infographic, you can create one yourself with graphic design tools, or you can use one of the following online tools:
- visual.ly – in addition to custom designed infographic options, visually has a set of templates you can use to create free infographics.
- Piktochart – (affiliate) – a popular infographics tool with free and paid options (many more themes wit paid).
- easelly – (beta) – a way to create simple infographics using this online tool.