Small Business Social Media Statistics (survey)

Social Media Infographics

Small business owners regularly spend time in social media according to a recent survey by Vertical Response. In fact, 66% of small businesses are spending more time than they did a year ago and their social media budgets are increasing.

Where do Small Businesses spend their time?

It turns out that 16% of companies spend over 3 hours per blog post (while 45% take 1-3 hours).

Great data – are there any surprises?

As expected, small businesses are increasing using social media tools like Facebook, Blogs and Twitter. There’s no turning back in terms of where customers spend their time. You can find more details here at the press release that accompanied the release of the data.

Are there any surprises for you in this survey? Let me know in the comments.

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


  1. Social media is the platform on which most companies are using to market their products in the current era and therefore it will be a big surprise for me to know that a company is not yet tapping into social media marketing.
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  2. These figures look way off to me, the company I work for specialises in web design for small businesses and I’d estimate less than 10% use Facebook for business, most of them don’t even know what G+ or Pinterest are.

    1. Steve,
      I hear what you’re saying. I think one thing is to consider the audience. Since they’re already email marketing in Vertical Response, they probably are more advanced than the average business. In my experience most companies at least have a Facebook presence (and they might exaggerate their posting) and often have a Twitter presence. I would agree that Google+ and Pinterest are often untouched.

      1. Good point on the VR. I guess it could also be a UK/US thing, our smaller businesses seem to me to lag behind the US in terms of adopting anything web/tech.

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