When you have a website, one of your main goals should be to drive more web traffic.
Sure, website traffic is not an indication of its success; that does not mean that it is completely useless to you as a metric. At the end of the day, more website traffic means that you have a lot of chances of turning them into paying customers, provided that you have a great conversion funnel.
If that is the case, all you need to do is to drive people to start their journey with you. This is the main reason why web traffic is still a very important metric to consider.
One of the ways you can get organic traffic going into your website is by working on your search engine optimization strategy. Being more discoverable through search engine results will help you get traffic from users who have expressed an active interest in what you are offering.
With that being said, you might want to find out how you can drive more web traffic through SEO. To help you with that, here are ten great tips that you can apply to your website to help boost web traffic:
1. Use the right domain
When you are creating your website, you can either opt to code the site yourself or use a website builder such as Wix. Either way, once you learn how to use Wix in building your site, it’s time to start setting your site up by choosing the right domain name. Your domain name is the URL of your site.
The right domain name should have your business name, as well as a keyword that properly shows what their business is all about. This will help you generate more traffic because of the keyword while improving your branding. That’s because you included your business name on the URL.
2. Do keyword research
Keyword research is the backbone of SEO for your website. You need to do your keyword research for each web page, as well as for each type of content that you will publish on your website.
Doing your research beforehand will make it easier for you to create content that has the right keywords that will get you the most results.
The key to proper keyword research is to put yourself in the shoes of your target customers. Figure out what they’re likely typing in search engines if they’re looking for businesses similar to yours.
Doing this exercise will help you generate potential keywords that might work best for your business.
3. Look for long-tail keywords
When you’re just starting to figure out how keywords work, you probably think that sticking to shorter keywords is better. Although this is true in some cases, you shouldn’t take it as a law when it comes to search engine optimization.
It’s harder to stand out in shorter keywords because of the amount of content that is already available online.
If you want to be competitive on search engine results, you might want to look for long-tail keywords. These are keywords that have more phrases or words in it. You have a much better chance of ranking high if you think up of long-tail keywords that best applies to your business.
By going more specific with your keywords, you are attracting attention from people who have an increasingly active interest in your business based on these keywords. You shouldn’t go too specific, however, because you might be sacrificing search volume.
4. Fill in those meta tags
When search engines are indexing your website, try to include a lot of information about each page of your site.
One of the ways you can give search engines more information about your site is by filling in the meta tags of each of your web pages. You should give each page a specific title, as well as a description describing what the content of each web page is.
You can use keywords in the titles and descriptions. This will not only help you rank high on search engine results, but they will also help your target customers figure out what is on your web page.
5. Focus on local SEO
Specificity is rewarded in search engine optimization, especially when you localize your SEO efforts.
Search engine results pages pay attention to the location of the person who is searching or using their search engine. Therefore, if the location of your business is crucial, you might want to localize your search engine optimization.
Local SEO is especially useful to smaller businesses that have to compete with bigger companies online. Since smaller businesses likely have to cater only to people who are able to reach them, it’s better for them to localize SEO.
One way you can practice local SEO is simply including your local business address, as well as your phone number on your website. You should also include your business address and phone number on online business listings.
6. Go mobile!
A lot of people these days access the internet through their mobile phones. Therefore, if you want to drive more website traffic, you want to make sure that you also cater to the people who aren’t on their desktop. You want to make sure that you design your website to be more mobile-friendly.
A lot of website builders already incorporate mobile-friendliness if you build your website on their platform. However, you still need to ensure that it works.
Once you have a mobile-friendly website, a lot of users will have an easier time navigating your website which will drive traffic. Aside from that, search engines recognize mobile-friendliness and rank these websites higher in search engine results.
7. Produce valuable content
If you really want to have more traffic to your website, you need to provide something that is useful to your target audience. One of the best ways to provide something of value is by creating valuable content and posting it on your website.
For a lot of SEO strategies, content marketing is crucial. Remember that you should create content that your target audience would want to consume and share with their friends and family.
8. Optimize your images
If you have a Wix website, make sure that the images you upload on your site are not too big. Otherwise, your web pages will load a lot slower, which will make your impatient web visitors leave your website as soon as they click through.
Another way you can optimize your images is by providing alternative text that describes what the content of an image that you attached is. This will help search engines better understand the content of these images.
9. Submit your sitemap to Google
Instead of waiting around for search engines to fully index your site, it’s better that you provide your sitemap to major search engines, such as Google.
A sitemap is essentially a summary of the design and navigation of your website.
It’s a simple process. All you need to do is to first verify your URL with the Google Search Console. After that, you can submit the sitemap to search engines and they will index it automatically.
10. Do some link building
Backlinks are links from other websites to yours. The more backlinks you have, the more search engines think of your website as credible. It will also communicate that your website is of importance.
You can improve your backlinks and build more of it by either writing guest posts for other websites or by creating content worth linking back to by other websites.
Over to You
Driving website traffic is always something that you should prioritize in your search engine optimization efforts. More traffic = more opportunities for conversion.
Thus, the tips listed above are going to be a big help in driving better business results from your site.
If you’re looking to beef up your existing SEO strategy, then apply these tips, and you’re sure to start seeing a boost in traffic.
Rachel Hesser is a Wix specialist and writes Wix reviews for WebsiteBuilderExpert. Her mission is to help non-tech business owners to embrace technology.