Optimizing for voice search is no longer optional. 30% of all browsing sessions will include a voice search in 2020. And, it’s not only about voice search, but there is also a surge in voice commerce. Voice shopping is predicted to reach $40 billion in the U.S by 2022.
Here’s how you can get your site ready for voice search.
1 – Simplify Your CTA Buttons
When doing a voice search, people are more likely to use simple words, such as buy, register, sign up, etc. Therefore, it is crucial to simplify your CTA buttons as much as possible.
Eliminate any unnecessary words. For example, if your current CTA button says, “sign up now”, it would be much simpler if you remove the extra “now”. Additionally, analyze your current CTA performance to understand what’s working and what’s not.
Tools like Finteza can help you identify the best and worst-performing CTAs. Create visual sales funnels, link your CTA, and analyze their effectiveness in converting a customer.
You can then use this information to optimize your CTA copy and bring back those site visitors who left without converting using Finteza’s re-targeting features.
2 – Create Question-Based Content
With the rise of voice search, question keywords are up 61% year-over-year. Besides, Google is changing the way it answers someone’s queries with featured snippets. User’s don’t even need to visit a website to get an answer.
Even in the case of voice search, Google picks the answer from featured snippets.
Optimizing your content around question keywords can significantly increase your chances of appearing on featured snippets. You must also make use of effective copywriting skills to make your content easy to read.
One of the best ways to find question keywords is by checking the “people also ask” section in Google search results. Enter your seed keyword and scroll down. You’ll see the “people also ask” section, click on any one of them, and the segment will keep on expanding.
Another way to find question keywords is through tools like Answer the Public. Enter your keyword in the tool, and it will return with all the commonly asked questions related to that term.
Once you have a list of question keywords, start optimizing your content around those search terms.
3 – Leverage Structured Data Markup for Your Advantage
When it comes to voice search, the primary aim of search engines is to deliver results as quickly as possible. That’s where structured data markup can help you.
Structured data is a type of data that helps search engines better understand your website and deliver relevant results.
With structured data, you can display more information about your business in the search engine, such as menus, price range, ratings, etc.
Use Google’s Structured Data Markup Helper to optimize your website. All you need to do is choose the type of data you want to display on search results and enter the page’s URL.
4 – Consider Creating Alexa Skills or Google Actions
The number of voice assistant devices in use is expected to reach eight million by 2023. About 20% of voice assistant owners are using them for some shopping-related activities (as of August 2019).
By creating custom Alexa skills or Google actions, you make your content more accessible for home assistants, thereby increasing the chances of appearing for voice search results.
These actions are nothing but software that makes it easier for voice assistant devices to interact with your content or your app (if you have one).
However, don’t create skills just because you have to. There are already tons of unused actions that marketers created to optimize their content for voice search.
Make sure the action you create is useful and optimized for the needs of voice assistant owners. For example, you can create podcasts or recipes, or something that enables virtual assistant owners to shop instantly from your website.
5 – Use Natural, Conversational Language Over Keywords
Voice search queries are longer, natural, and more conversational than text queries.
For example, when searching for a VPN for Kodi setup, you’re likely to type three to four words: “VPN for Kodi setup” or “setting VPN for Kodi”.
However, when doing a voice search, your query will most likely consist of a sentence, such as “how to set up a VPN for your Kodi” or “what are the different ways to set up VPNs for Kodi”.
Therefore, to appear in the voice search results, you need to optimize your website around natural, conversational language.
Start by looking at your analytics account. If you’re using Google Analytics, click on “behavior” and then on “search terms” under “site search”.
This report will show you what phrases people use to find you in the search engine. Look for really-long tail keywords (more than six or seven words).
But, don’t optimize your entire website around those keywords instead; sprinkle them on different pages.
6 – Optimize for Local Search
A lot of voice search queries are location-based. People use voice search to find nearby businesses and other details about them, such as operating hours, phone number, address, etc.).
The more you optimize your website and content for local search, the higher the chances of ranking for local voice search queries.
Start by creating a Google My Business account (if you haven’t already). Additionally, include your company’s address at the footer of your website.
Another way to optimize for local search queries is by creating more location-oriented content.
Is there an event going on related to your industry in and around your location? Are there any business leaders visiting your neighborhood for any purpose? Try to take their interview and create a post about it.
Another great way to find content ideas is by using tools like Buzzsumo. Just enter your location and your seed keyword, the software will return with high-performing contents.
Optimizing for voice search has become a necessity in the fast-paced, transforming world. Start by analyzing your website’s analytics to identify voice search queries. Use keyword research tools to find more keywords and content ideas. Create voice assistant skills to make it easy for home assistant devices to interpret your content and publish more local content to increase the chances of appearing in voice search results.