Today’s digital age has made it possible for users all over the world to shift from traditional methods to digital ones. Nowadays, instead of seeing people carrying books, newspapers, or magazines, you will most likely find a crowd with their noses stuck and eyes focused on their mobile devices. Almost everyone today is online, if not everyone.
This, then, makes a new avenue for businesses to promote their products or services. Establishing an online presence is just as important as promoting and advertising through newspapers, magazines, and other ad releases. And in a world where competition is also online, the battle for who places on top only intensifies.
Search engine optimization or SEO is an effective digital marketing technique to garner a larger audience and establish a more substantial presence online. It refers to the process of improving both the quantity and quality of a website’s traffic, with the goal of ranking on top of search engines like Google, Yahoo, and Bing. In the world of business, failing to optimize your website robs you the opportunity to convert prospects into buyers and repeat customers. Whether you are an SEO agency or not, businesses across the globe surely need SEO now than ever before.
To further discuss this, here is SEO in 2020, and the top reasons why businesses need to focus on optimization now more than ever:
Organic Search Is The Primary Source Of Traffic
If you still did not know, organic search is a significant part of many businesses’ performance, while also serving as a critical component of the buyer funnel and eventually getting users to convert and engage from mere prospects to buyers. Being highly visible as a trusted source of a search engine – especially Google – plays a huge impact that always works in the brand’s favor. When users see you ranking on top of search engine results, they are most likely to trust you! Hence, giving you more opportunity to generate website traffic and increase conversion rates.
SEO Traffic Is More Likely To Increase Conversion
SEO traffic is known to more likely convert than any other source of traffic. In fact, search traffic from SEO has the best conversion rates for most websites. By making efforts to rank high in search engines, you are positioning yourself and your business to reach a broader audience and win more conversions.
SEO Build Trust And Credibility
One of the primary goals of SEO is to establish a strong foundation for a website with a clean and effective user interface and experience. That way, your site will get easily discoverable in search engines. All thanks to the trust and credibility of the brand and all its digital properties.
Establishing your online presence will do you more good than you will ever know. The problem is, it’s completely impossible to build trust and credibility overnight; hence, you really need to work it off. Authority is earned and built over time.
Top Rankings Provide 24/7 Promotion
SEO works 24/7. It’s not an 8-5 work shift. It goes on for 24 hours a day in a week. This is another one of the benefits of SEO. Your rankings do not just disappear overnight. You can be sleeping, but your SEO just keeps on generating prospects, leads, and sales for you.
It Offers A Smooth Experience To Users
Optimization allows you to obtain a website that is specially designed for your visitors. SEO is a crucial factor when businesses want to soothe user experience, as this leads to more clicks and leads. In turn, it gives you a higher return on your business.
The Right Content Leads To Higher Conversion
Content is king when it comes to SEO and digital marketing. SEO enables you to come up with fresh, original, interactive, and engaging content for your website. It also specifically targets your audience by using keywords. This only means that you can reach your targeted consumers that are looking for the products or services that you offer. Targeting the right audience with the right keywords and engaging content will definitely shoot up your conversion rate.
SEO’s longevity is what makes it profitable for many businesses. And this is one of the major benefits of SEO. It not only saves you money, unlike paid ads but also significantly helps you generate traffic in the future. You do not need to pay per click or advertise your website for huge chunks of money, especially if you already secured a top spot in the search engine.
SEO Is Traceable
You can use Google Analytics and trace or assess data on your website. It will show you the current rank of your website, the rank, or the position you want to reach. This will help you analyze the gap between these two positions; hence, also helping you accomplish your desired [top] ranking. Evaluating and assessing this information will also significantly aid in your continuous efforts to improve your rankings and generate better leads and sales.
It Guarantees Impresive ROI
As mentioned, SEO brings a promising return on investments. But, that is, if you have healthy budget allocations and expectations for the business. Don’t set the bar too hard. Make realistic expectations with a budget of about 6 to 12 months of SEO. Otherwise, you risk losing money.
An initial investment in SEO is an investment in your business’ future. SEO is proven to bring in about 15 times more clicks than traditional PPC advertising. It is definitely a long-term strategy, but a worthwhile one.
You Get New Opportunities For Your Business
High-quality SEO will bring you a multitude of possibilities that can help you build a better business and a bigger brand. When you post high-quality content, people are most likely to understand your brand. And having a well-known brand makes people search for you all over the Internet; hence, giving you higher chances of getting traffic and possibly garnering new opportunities for your business.
SEO Offers Long-Term Results For Your Business
As previously mentioned, SEO does not bear fruit overnight. It’s a long-term process that also brings long-term success and advantages for your business. Some companies that practice SEO give up quite easily, believing that SEO doesn’t work and that it will do their business no good.
However, that’s not entirely the case. SEO requires hard work and perseverance. Yes, SEO can be cheaper than all the other paid advertisements available in the market but takes a longer time than usual to see the actual results. Nevertheless, these are products will work for you, especially if you have established a good plan and a team to achieve such success.
Indeed, SEO is a crucial factor in any inbound marketing strategy as it helps people find and share your content. More and more businesses today should then start investing in SEO more than ever, to get your desired results. Implementing quality SEO will give you more benefits than you think. And, it will always be beneficial if you make the most out of your SEO and increase your growth opportunities over time. Comparing to other paid results, SEO will guarantee you more money back. On top of that, you also get a long-term relationship, interaction, and engagement with your audience, possibly converting them into sales and repeat customers.
Edwin Deponte is a motivational writer who is also passionate about SEO, social media, and digital marketing. He’s frequently invited to company training and seminars to give talks about cultivating one’s digital marketing strategies, especially in an SEO agency.