SEO is more than just another web design buzzword; it is absolutely fundamental to a website’s overall design. Without SEO, search engines won’t be putting your website in front of internet users. If no one can see your website, they aren’t going to be able to visit. If you neglect your SEO, you are forfeiting traffic and potential business needlessly.
But the world of SEO moves at a breakneck speed and the techniques that are commonplace today might fade away in a year or two. It is therefore essential that your SEO remains an ongoing concern, rather than being something you do once and then forget about forever.
The following SEO tips will enable you to enhance your existing SEO efforts and ensure that your website is appearing as prominently as possible in any search results pages.
Beginning in March, Google has been migrating to using mobile-first indexing, something that every SEO professional needs to know about. There are a lot of misconceptions and misunderstandings about what mobile indexing is and how it works, so make sure that you know how to separate out the truth.
In particular, you need to remember that the switch to mobile-first indexing doesn’t mean that you should forget about SEO for your desktop website; that’s still just as important as ever. You also shouldn’t get too worked up about making your mobile website flawless. The change in indexing might lead to more traffic but you don’t need to overhaul your website to benefit.
Adopt a Holistic Approach
In order to make the steps you take as effective and decisive as possible you should consider your SEO as a complete package. There are lots of individual components that determine your SEO score. Your strategy can either address specific areas individually, or it can consider your SEO approach as a whole.
The latter option, in which you take a more holistic view and approach, produces results more reliably than breaking your strategy up and focussing on smaller parts of it. It is better to focus on specific areas as a means of fine-tuning them, rather than basing your entire strategy around them.
Know Your Limitations
There is a wide variety of skills and knowledge that can be decisive in helping you to formulate a winning SEO strategy. However, you shouldn’t expect one individual or team to possess and master all of these skills. There will inevitably be some areas where your business works more efficiently than others, identifying these is important.
Not only does this enable you to play to your strengths, but self-awareness is important for addressing any deficiencies that exist in your current approach. Once you know what areas you are weakest in, you can start looking for means of improving yourself.
If you are finding that there are key areas where your business is not performing as well as you would like, you might want to consider bringing in some outside help. It should be pretty easy to find an agency, for instance there’s the likes of pwd.com.au who are able to provide free SEO audits to anyone who is looking to boost their SEO. They can help you with specific aspects of your strategy, as well as helping you to formulate a broad strategy.
Videos are the New Content King
High-speed internet connections are now commonplace. In fact, the ushering in of the first 5G networks worldwide means that we are rapidly approaching a point where we have broadband speeds wherever we are. Naturally, now that people can stream large amounts of data quickly, easily and cheaply, they are consuming much more of it.
Video content was once something that only the most dedicated users of a website would bother with. But today, users don’t have to make the same internal calculations about data usage before they click on a video.
YouTube is now the second-largest search engine in the world, behind Google, of course, and YouTube results are displayed prominently in general Google results. Adding a YouTube channel as an auxiliary to your main website is an excellent way of increasing traffic and of giving your SEO a welcome boost.
Make Sure Your Listings are Accurate
Google has been expanding its local business features a great deal over the last few years. This is part of a larger shift towards giving local search results more priority. Many websites overlook the value of their local SEO and in doing so, they miss out on an easy opportunity to drum up business.
Given that Google is starting to place more emphasis on localised search results, it makes sense for websites to ensure that their business listings on Google are accurate and up-to-date. It would be a terrible shame if people discovered your business and tried to visit, only to find the opening times you have listed are wrong.
Search engine optimisation is far too important to be neglected. No matter what your background or the history of your website, without SEO you aren’t going to be going anywhere. Make sure that you are keeping an eye on Google for new updates and news that could affect your score.