Congratulations are in order, it seems.
You have started your new venture and rifled out excellent marketing campaigns to promote it.
Now, you are probably waiting to cash in on your efforts.
But hang on a minute. As admirable as your venture idea is, you need to work on generating leads. And mere excellent promotional ideas are not enough to reach out to target audience.
What you need is a solid backbone to stand on.
And this is where technical SEO comes into the game.
Before you get squeamish hearing the word “technical,” let me tell you what precisely technical SEO is.
So, what is technical SEO?
You might have heard of on-page and off-page SEO techniques.
From incorporating keywords in your content to building the backlinks, you probably know it all.
So, what’s this technical SEO?
On-page and Off-page SEO techniques coupled with technical SEO, can do wonders for your website. You will definitely have higher chances of ranking in Google search engine.
So, here’s the thing…
Google lets loose its spiders to crawl websites and rank them according to their credibility and content relevancy. They will crawl all over the internet, find your website, and index it accordingly.
To get noticed by those crawling spiders and ranked higher, you need to work on:
- Optimizing your website’s navigation
- Shortening and optimizing your URLs according to keywords
- Proper link-building
- Using title tags
- Using proper alt text for images
So on and so forth…
Here’s a perfect infographic representation:
You get the gist of it, right?
Even if you don’t, then there is no need to fret over it.
In this article, we will put light on how technical SEO can help you scale your startup or small venture.
Let’s dive right in!
1. Site Errors Can Drastically Lower Your Rankings
How often have you witnessed this godforsaken 404 error page?
And what do you usually do after coming across this page?
Of course, you would move on to the next link right away.
After all, why on earth would you wait around when you have plenty of other options on the internet, right?
Not only ordinary internet users get frustrated by this 404 error, but even Google tend to hate it.
That’s why if you want your website to rank higher and decrease your bounce rate, then make sure to fix all such site errors.
In cases you are missing out of 404 error pages, the least you can do is to optimize them properly so as to avoid high exit rate.
To avoid this issue altogether, make sure to use 301 redirects.
To put it simply, 301 redirect permanently sends both the user and the search engine to a different URL. It is, without a doubt, one of the best ways for implementing redirects on a website and is great for SEO as well.
Here’s how 301 redirect works:
While this is an excellent practice to alleviate 404 errors, it may slow down your page load speed. Again, this can cause an issue for your rankings, so you need to limit 301 redirects on your website.
2. Fixing Broken Links
Finding and fixing broken links is one of the most important parts of technical SEO.
Sometimes, you click on the link in the article you are reading and turns out the link redirects you to a blank page or a non-existent webpage.
How would you react if you witness broken links twice or thrice on a single webpage or website?
I know what I would do.
I’d exit that website right away. After all, it seems sneaky, no?
And I know so many people who would feel the same way.
So, make sure to find all your broken links and fix them before it leads to a high exit rate, which will ultimately result in poor SEO and low search engine rankings.
3. It Decreases Your Site Load Time
With all the measures you take to fix your technical SEO elements, including fixing of broken links, site errors, etc., your page load time is going to decrease substantially.
And let’s be honest: if a website takes more than 3-4 seconds to load, not many people wait around for it.
In fact, statistics suggest that over 40% of users have abandoned a site because of the slow page load speed.
On top of that, as high as 47% of internet users expect your website to load under 2 seconds.
It’s apparent that users take page load speed seriously.
And this often leads to pogo-sticking, where internet users move back and forth from one website to the other.
Pogo-sticking generally indicates that the visitors are not satisfied with your website.
As a result, you can see a considerable drop in your Google rankings.
Technical SEO entails optimizing your website in such a way so as to ensure an excellent page load speed, which eventually results in better ranking.
4. Install an SSL Certificate
SSL (Secure Sockets Layer) certificate is basically that padlock on the left-hand side of your URL that helps you secure your website.
However, other than the security aspect, it is one of the essential parts of technical SSL as well.
Last year in July, Google and most other web browsers rolled out some rules indicating that websites without an SSL certificate will be marked as “Not Secure.”
This certainly doesn’t bode well for your website.
Technically, if your website lacks an SSL certificate, it not only impacts your SEO compliance but also pose as a risk to website visitors.
Technical SEO is pretty much related to how Google spiders consider your website and how they index it.
You better lookout for the things mentioned above to make those pesky spiders happy.
After all, if you want to beat your competition and rank higher in search engines, you can’t do without their approval.
Track your website properly, and see how and what can be fixed to achieve the best possible technical SEO results for your venture.