I know my SEO. In fact, I wrote a book about it (The SEO Boot Camp). I don’t use SEO exclusively to get traffic to my sites, but it’s one of several components of my marketing mix.
Anyway, this story isn’t about me, it’s about a nice surprise that I was able to provide to the attendees of my SEO for WordPress workshop this week.
Did You Know You Rank in Google?
I ran an inexpensive SEO for WordPress workshop as a test (it’s actually for all SEO newbies whether you’re on WordPress or not). How can I provide a ton of value to a large set of people all at the same time and not have to waste time selling anything during that session? It (and its cousin, the Blog Writing Workshop) went really, really well. I’ll have more workshops in the future so sign up here to learn about upcoming workshops and courses.
SEO Tools to the rescue
I use quite a few SEO tools and as part of this workshop, I decided to give all the attendees a little treat. I would run a full ranking report from SEM Rush (where I’m a customer and affiliate) for the website of their choice.
Here’s the cool part that I forget about. If you’ve never seen what keywords you rank for, it can be very, very eye-opening! Did you know that you’re on Page 1 for a nationally competitive keyword? Did you know why those people kept coming to your site? Did you know which pages they come to??
Try it for yourself – what do you rank for?
Try it for yourself! Go to this page and put in your website. See what you rank for. For free, they’ll give you a report and show you how many terms you rank for and they’ll give you details on the first few (you can buy a one-month subscription if you want to see the full set). If your keyword ranking is 1-10 then you’re on Page 1 of Google. If you’re 11+ then you’re on the later pages. Of course, Page 1 (or position 1) for popular terms is the Holy Grail of SEO. Are you ranking #1 for anything?? It’s very possible.
Here’s a picture of what the report looks like:
Here’s a video to show you a little more about it:
Who’s Linking to You?
Okay, now guess what. You can find out who links to your site at the same time. Just click on the bottom left on the Backlinks report and it will show you who has linked to your site. By the way, links from other sites are great for SEO, so each link is a good thing.
Okay, so what’s the goal?
Well, if you know which terms you rank for in Google (especially page 1), then you know why people are coming to your site and you can optimize the pages that they land on to help them better find what they need. You can also do more of the same. Write similar content about other, related keywords so you can rank for even more similar terms. You can also find the terms that you’re on Page 2 for and see if you can get to Page 1. By the way, you can run this on your competitors’ sites as well. What are they ranking for?
Okay, did you run your free report?
Run your report on SEM Rush. Let me know in the comments what terms you rank on Google for in the comments. Also, did you find people were linking to your site? Let me know!
Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.