Bing’s SEO Ranking Factors ~ The Complete List

Bing’s SEO Ranking Factors ~ The Complete List

SEO (Search Engine Optimization)

Bing’s SEO Ranking Factors ~ The Complete List

Whenever marketing experts or SEO specialists speak about search rankings, it is always in reference to Google. You hear about Panda and Penguin, and all of the other algorithm changes that Google has implemented over the years. When consideration is given to the fact that Google is the largest search engine and online entity in the world, it is understandable that it gets the majority of the attention when it comes to SEO discussions; however, Bing has a considerable amount of the market share, and their share is growing as Microsoft continues to press to compete with Google for the dominance of the market.

The truth is that although Bing’s market share is expanding, very little of its growth is the result of seizing any part of the market that Google has dominated for years. The vast majority of its market growth has been due to its ability to capture the market that is moving away from Yahoo. Regardless to how Bing is growing, the fact remains that it holds a substantial portion of the market, which means that it demands attention for those who want to maximize their organic traffic. Site owners can no longer be satisfied with optimizing for Google, while ignoring Bing.

This article will present the comprehensive list of SEO ranking factors for Bing. Becoming familiar with these factors will help companies ensure that they are maximizing their organic traffic.

1) Anchor Text

Bing chooses to give a high value to editorial content, so they place a great deal of gravity on anchor text; however, it will be important to make sure that the text that is anchored is exactly the text that the site owner wants to be found for. Bing is not as powerful as Google when it comes to keyword matching, so site owners will have to be highly specific.

2) Authorship

Bing has entered into a partnership with Klout, and through this partnership, they have developed their own Authorship version, which allows people to claim ownership of their content when someone else uses it without placing it in quotations. The more content that a site owner owns across the web, the higher their overall ranking will be.

3) Backlinks

Backlinks have been a powerful ranking factor in the past, but they have recently taken a major hit, due to linking schemes. As with Google, Bing gives more gravity to links that come from credible and informative sites, such as .edu, and .gov domains. They also give a lot weight to links that are in the body text, but they give very little importance to links that are in the sidebar, footer or included in a list of links.

4) Click-Through Rate

Bing will measure a sites CTR from the search result pages, and it will adjust the ranking of sites accordingly.

5) Connected Pages

Being connected to other pages, such as those on social media networks can also boost the ranking of a web page. Bing allows users to claim ownership of social pages by using its Bing Webmaster tool.

6) Flash

This is significant because of the fact that Google does not crawl flash websites, but Bing does crawl flash and they give credit to sites that use it.

7) HTML Heading and How they Are Used

According to Bing, many site owners overuse the H1 tag. They assert that on one H1 tag should be used per page, and all other subtopics should be identified with H2 or H3 tags.

8) Optimizing for Local SEO with Geographical Keywords

It is extremely important for localized businesses to optimize their sites for local searches. One of the most effective ways to do that with Bing is to use geographical keywords to emphasize location. Not only should geographical keywords be used in the content body, but it should also be used in the meta title and meta description as well.

9) Keyword Density

There used to be a great deal of focus placed on keyword density Because of the high level of sophistication of Google’s algorithms, the focus on specific keyword density is not as intense as it is for Bing. With Bing, it is important to be very specific with the keywords being used. It may even be necessary to use a different page for each keyword in order to ensure that the keyword is emphasized enough.

10) Mobile Optimization

Although this factor is resting at #10, it is immensely important to place a substantial amount of gravity on this factor. Search engine providers want to deliver their users to quality content and highly functional sites, so optimizing a site for mobile devices will go a long way to enhancing a site’s page ranking.

11) Load Speed

As with Google, slow load speed will count against the site, subsequently lowering the page ranking. Again, a page that takes too long to load negatively impacts the user experience. Bing wants to get users to a site that delivers what they are looking for in a very efficacious and enjoyable manner.

12) Page Authority

Bing gives a significant amount of value to page authority, which is something that has to be built over time. Therefore, it is difficult for new sites to climb up the rankings with Bing. The algorithms being used by Bing give priority to matured domains. This is good to know when considering revamping an existing site. It will be best to keep the existing URL, and simply amend the existing the content. Unique content also carries more weight than recycled and common data.

13) Site Design and Structure

The design and structure of a website is immensely important to Bing. Basically, Bing is interested in ensuring that sites are intuitive and easy to navigate. According to Bing, no page on any site should be more than two to three clicks away from the home page. It is also important for the navigation on the site to have a funnel effect that allows users to move from broader topics to those topics that are more specific.

It is important for site owners to familiarize themselves with the SEO ranking factors listed here, and then integrate them into the SEO strategies being used to rank for Google. This will definitely enhance and increase organic traffic.

About the author:

Broke Bloke is an Entrepreneur, Digital Marketing Consultant & professional blogger. After being laid off his job of 10 years, he started Broke Bloke Blogs offering marketing advice for bloggers, marketers and small businesses.

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.

Comments

  1. thanks for information.how to get many visitors for web ?because i have problem visitors. please share for problem it. and how step for create good article ?

    thanks before

  2. Great post! Thank you so much for these information. It helped a lot since I have more knowledge on how to rank my keywords in bing’s search engine result.

  3. We can get second top search engine visitor from bing. Bing ranking factor is very important to drive more visitor from search engine. Thank you for the point on site design and load speed.

    Many thanks for your descriptive information on bing ranking factor.

    Kind Regards
    Yasin Rishad

  4. Thanks for an excellent hit-list for better Bing rankings. I absolutely concur – Bing is very literal about needing EXACT keyword matching. If you’re targeting ‘Best Blue Widgets’ you have to explicitly say that. ‘Top-Selling Azure Widgets’ would be comparable in Google, but not Bing.

    I also agree about only using a SINGLE H1 header on a page. Which is why Bing doesn’t seem to like Blog pages/posts nearly as much as Static pages. Often, a blog page will have multiple H1’s for each the post titles, confusing Bing as to what’s MOST important.

    I might disagree about Footer links: Unless Bing has made a big change recently – they’ve historically tended to give significant weight to anchor text in footers. These days I anchor my name, brand or social profile links there to associate my Authority with that site.

  5. Thank you so much for this useful information! I have invested so much time in trying to figure out free web hosting, the best source for the domain names and webpage construction since I’ve started. Therefore, I am extremely happy to see information freely given to new website start-ups. My web journey has been one heck of a roller-coaster ride and I’ve enjoyed myself thus far. I’ve put something together to help others along the way, check it out! I welcome any feedback and let me know if it helps.

  6. Can I simply say what a relief to find somebody who genuinely knows what they’re discussing online.
    You definitely understand how to bring a problem to light and make it
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    1. Its safe to say that the average CTR for a keyword ranking in the first position would be about 30%, second position would be 15% and 3rd 10% and anything between 4-10 position would be around 4% average.

      If you are looking to understand what CRT gets you rankings. I don’t think we have an exact number on that but the more people click on your site the better. It shows Bing that you have good info and people prefer your site over others.

  7. Well, nice ideas. Traffic is one of the most important things that we ought to know for it is the element for the success of the website. Upon reading your article I learned things which I can do to improve my marketing strategy to boost my traffic. Thanks for your interesting and informative ideas! Well done.

  8. Hi.,
    Thanks for sharing this article. I don’t think there is a difference in SEO factors of Bing and Google. And the point is that, Bing is not as strict as Google…

  9. A well writing post. But i think that Bing and Google use similar ranking factors. Sometime ago Google acused Bing of copying their search results and they were able to prove it. Never the less i think its easier to rank on Bing than on Google

  10. Hi Broke Bloke,
    This is very informative and helpful for me. I use both webmaster Google and Bing for my site and i found that bing is not as strict as Google and that’s why my site is ranking better in Bing compare to Google. Most of the factors are known but use of Flash is new for me, so thanks for this update.

    David

  11. Backlinks have always been very complicated to make. They are beneficial though. If you get some quality backlinks they do make hell lot of difference.

  12. When you put together your own business, you have to think of competition as a given, regardless of the industry you’re in. With the advent of new technology, today’s web sites have become complex, but they’ve become more flexible too.

  13. I have seen people writing about Google all the time.But first time i have seen someone focused on bing 🙂 You have great wisdom of words. Each & Every search engine follow the same things.I think its a bit easy to rank in Bing than Google. By the way very good article.

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