Advanced Google Search Tricks and Tips

SEO (Search Engine Optimization)

Google Search is displayed in a minimalist package which hides the true power behind the scenes. Let’s explore some advanced Google Search Tips and Tricks that you can do right from the standard Google search page. So open up Google in a new window and give these a try!

Advanced Google Search:

Some of my favorite Google tricks and tips include these:

  • Find phrases – to find sites that mention a phrase, put quotes around it like “life coach” or “restaurant marketing”
  • To find files online about a topic (like whitepapers or ebooks), you can use –> filetype:pdf wine industry
  • To find sites that are similar to a site (in Google’s opinion), type –>
  • IMPORTANT (and useful). To search within a site only, do this –> seo tools
I’ll save other examples for the presentation below. Take a look and let me know what you think in the comments! Which one did you find the most useful?

Okay, so now that you’ve gone through it, which one was most useful? Did you find anything interesting?

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


  1. Thank you for sharing these search tricks! The first trick I have known for a long time ago, but to me the search file and search related websites are new and trust me, the search file is pure gold! Thanks again!

    1. James,

      Thanks! Yes, these can be very valuable for finding just the right information using the most powerful search engine out there. Thanks for stopping by!

    1. Thanks Ileane! Yes, there are some great tips in here. I’m glad that I now have this to reference any time I need to do a specialized search. Yes, I often come back to my own blog for certain topics!

  2. I really love this post, Tom. And I’m curious — how can such a presentation be created? Really unique! And I know exactly what you mean about going to your own blog to remember how to do something. Sharing what we learn with others is a great thing to do, and it does provide us with our own reference library!
    Rebecca Livermore recently posted..How to Escape From The Blog Comparison TrapMy Profile

    1. Thanks Rebecca! I can’t take credit for creating that but I really liked it and decided to share it with my readers (it had an embed option similar to an infographic). It’s a pretty innovative little slideshow and basically takes the content from this page: and puts it into an iframe on my site.

  3. Glad to know some of your Google search tricks. I am done on the first one I use phrases in searching keywords and it is quite effective. I would love to try some tricks you have shared here.

  4. Hey Tom, thanks for sharing. I must admit haven’t heard of “related” operator. My favorite of all is wildcard sign”*”. It helps to come up with some catchy headline. I just need to type my ideas and replace the word I am not sure of with * and abra kadabra google does the magic!

    Also I get the most power by combining those operators for example: allintitle:”* your * vacation”
    Adam C. recently posted..SEO: What’s on your site still countsMy Profile

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