Search engine optimization (SEO) comprises a myriad of different techniques, all of which play a part in improving a website’s search engine rankings. Whether you’re a newbie or you’re looking to improve your website’s position in the search engine results pages (SERPs), what you need are actionable SEO techniques that bring results fast. This is where we come in.
In this article, we’ll briefly go over 7 both simple and more complex SEO tactics so that you know where to start when you get down to business. Let’s go!
1. Optimize Your Titles and Descriptions
What are the first things online users see in search engines before clicking on a link? The title and the meta description, of course. So, in order to improve your click-through rates, put some thought into these 2 elements. Use (but don’t overuse) keywords, use “power” words such as awesome, secret, best, and so on, and make sure the title and description convey the value your readers will get from the blog or article.
Incorporating internal links in your content increases the SEO-friendliness of your website, so don’t underestimate this actionable SEO technique. Internal link building helps search crawlers understand your website and web pages better, keeps readers longer on your site, and helps them navigate your site more easily.
3. Update Your Existing Content
Even the best articles grow stale over time. So, if your best-performing articles are not doing so well anymore, the time has come for you to freshen them up a little. Updated content ranks higher for both new and existing keywords, gets more organic traffic from search engines like Google, and is more relevant to your audience. So, whether you need to update old data, improve your titles and headings, or optimize your content according to the Google algorithm’s latest updates, you’ll see the benefits for sure.
4. Build Quality Backlinks
Backlinks are one of Google’s most important ranking factors. In Google’s “mind”, if other websites are linking back to your site, then you must be providing quality content and value to your audience. However, acquiring backlinks is not a simple matter.
Of course, you can build backlinks with guest posts, but this might take months, even years before you see any results. You can also create shareable infographics, contact bloggers and influencers directly and offer collaboration, and if you’re an authority in your niche, getting interviewed can get you some backlinks as well.
However, if you want to see results in only a few weeks, you can get backlinks by having your own PBN (private blogging network). Just make sure to choose a reliable PBN hosting provider that’ll offer you security above all.
5. Research Unlinked Mentions
Now, every time your brand of website gets mentioned, you get a backlink as well. Given that backlinks are one of Google’s most important ranking factors, you shouldn’t let these mentions go to waste.
Instead, do thorough research to see where your brand or website gets mentioned. You can do a Google search or use a tool such as Aherefs’ Content Explorer. Make a list of all the places where it does get mentioned, and reach out to them one by one to try and convert these unlinked mentions into backlinks. Be polite and personal, and you can offer a backlink in return if that’s something you want to do.
6. Use Long-Tail Keywords
Another actionable SEO technique is focusing on long-tail keywords. While these types of keywords or key phrases are searched for less than one-word keywords, it’s easier to rank for them. This is so because long-tail keywords are more specific and focus on a particular niche, which is another reason why they’re more likely to be clicked as opposed to one-word keywords.
7. Optimize Your Website for Mobile
Did you know that in 2018, over 50% of the world’s website traffic was generated via mobile devices? Moreover, in the same year, Google introduced page loading speed on mobile as one of its latest ranking factors. This is why optimizing your site for mobile is of utmost importance in 2020 if you want to get in Google’s good graces.
Here are some ways in which you can do this:
- Use a mobile-friendly WordPress theme
- Improve your page loading speed on mobile
- Optimize your content for voice search
- Reduce the number of pop-ups or get rid of them completely
- Avoid using Flash or Java
- Use accelerated mobile pages markup
Optimizing your website for search engines requires hard work. This is why you should implement as many SEO techniques as you can into your SEO strategy and have some patience. While some may give you results in a few weeks, other methods might take up to a year or more before you see an increase in rankings.