No business, small or big, can afford to ignore the power of SEO. With more than 67 thousand searches being performed on Google every second, SEO has become a vital part of an organization’s online marketing strategy. In fact, according to the Search Engine Journal, 93 percent of all online experiences begin with the search engine.
What’s more, new research published by The ROBO Economy reveals that over 82 percent of all online shoppers conduct an online search before making a purchase decision.
Simply put, every online business requires SEO. Period.
With updates like Panda and Penguin, marketers are finding it challenging to rank high in the Google search algorithm. However, these updates are also encouraging them to move away from unethical marketing practices and employ qualitative branding strategies to boost their visibility.
Mastering SEO can be tricky. Therefore, we have four valuable SEO tools that can help you achieve a better ranking on search engine results pages. Experiment with these tools to know which ones work for your business.
1. Ahrefs for Site Audit
Search engines are constantly changing their algorithms to crawl through websites and rate them based on ranking parameters, such as direct website visits, time on site, bounce rate, total backlinks, content length, and security among others. Further, your competitors are trying their best to rank better than you.
Thus, in order to offer relevant content to your audience and keep up with the search engine demand, businesses need to conduct regular SEO audits for their websites. Ahrefs’ Site Audit tool is a cloud-based website crawler that crawls each webpage to check more than 110 technical and on-page issues.
The tool reviews the back-end factors (hosting and indexing), front-end factors (content, keywords, and metadata), and link quality and outside references to offer an overall SEO score for your website. Further, it identifies issues like empty tags, duplicate content, nofollow internal links, large or broken files, and server problems that could hamper your search engine ranking.
2. Backlinks Checker by Neil Patel
In order to generate effective search results, Google Spiders constantly crawl new pages, index them, and serve the most relevant answers to the audience. Backlinks are a search engine’s internet navigation tool, helping it find new pages on the internet and index them within a short period.
Thus, building numerous backlinks for your website can boost its ranking in Google’s search results page and drive traffic to your site. Further, Google uses backlinks as its online reputation assessment tool. So, if you are an automobile dealer with inbound links from reputed automotive magazines and blogs, you would come across as a credible website to Google, significantly improving your ranking.
SEO tools like Backlinks Checker can help you build a healthy link profile by improving your existing backlinks, monitoring the inbound links, and discovering other link opportunities. It is a free online tool that shows you the total link count, high-authority links like .edu and .gov, and unique referring domains pointing to your site.
3. Moz for Brand Mentions
Brand mentions on social networks and citations are the latest buzz in the SEO world. It has given Google a new way (social signals) to measure a website’s authority and reputation. Thus, brand mentions are an important part of a company’s inbound marketing strategy.
There are a plethora of tools that track keywords and mentions, the most popular one being Moz’s Fresh Web Explorer. This tool evaluates your online presence and offers valuable insights on the site’s overall performance by checking its latest links and mentions. It also helps track the content cycle, unlock fresh link opportunities, and build a solid content strategy for your site, thereby boosting its ranking.
The insights can also be used to boost brand mentions through social selling, social customer care, competitor monitoring, and influencer marketing tactics.
4. SEMrush for Keywords Research
Effective keyword research is the foundation of any online marketing efforts as it helps direct traffic to a website. Yet, incorporating the wrong keywords is one of the most common SEO mistakes that businesses make, thereby affecting their ranking.
Keyword research is a critical part of a marketer’s content creation toolkit, enabling them to address the audience’s pain points and interests. For conducting an effective keyword research, use all-inclusive keyword research tools like SEMrush that can help you gather in-depth data, such as search volume, CPC, and the number of results and ad copies. This data can empower you to create a foolproof content strategy.
SEMrush offers well-tried and relevant keywords for SEO and PPC campaigns.
When it comes to boosting your online visibility, nothing beats search engine optimization. SEO allows marketers to use on-page and off-page factors to influence Google’s algorithm, boosting their online ranking.
A word of caution, though! SEO is an ever-changing field that’s getting smarter each day. So, your job doesn’t end after achieving an excellent ranking for your online venture. You should constantly endeavor to change your SEO tactics to suit the never-ending updates, like Panda and Penguin in Google’s search algorithm.
The SEO tools and best practices shared in this post will help you take your search engine optimization efforts to the next level.