Every business needs some strategies to make it thrive and to increase the sales. Recently, online businesses have increased with the rise of e-commerce. People can now save themselves the unnecessary trips to the market and do all of it sitting at their homes, without wasting their time and are saved from any disappointment. If you have an online store, you need effective strategies that evolve over time and are usable as your business and the customers change. Get a proper layout of your website, make it easy to navigate and attractive to look at.
Growth cannot always be equated with consistency. Just because there is a constant rise in e-commerce does not mean that it is looking good for your business. The chances of failure are double when you have an online business, just like the chances of success. If you want to boost your online sales, you need to think about making some changes which are explained below.
1. Be Honest
Honesty is the best policy. Remember that when you run any business. Today’s audience is much more self-aware than the one you had to deal before. Customers now have more options and thus more knowledge. The competition is increasing, and that gives much more power to the buyers than the sellers. You must never make any claims that you cannot fulfill, and do not take hyperbole lightly. One little mistake can cost you’re a customer.
The number one rule of establishing your repo is to build trust, and you cannot do that by being dishonest. Your sales strategy should be to become honest and straightforward. You should be easily approachable by the clients. This means that you should also be careful about how your business is coming off online. If you are a small company but try to look like a large enterprise online, it could damage your reputation. People nowadays want to buy from smaller brands that are run by ambitious and honest people as they offer personalized services. You should always take pride in who you are and not become something that you are not yet.
2. Offer Fewer Choices
This concept is unthinkable for many businesses, but that does not mean that it does not work. Offering more products can definitely increase your sales, but that is not the case always. In many situations, if there are a lot of choices, the customer can feel overwhelmed and indecisive. This will lead him or her to not deciding on anything at all, which is not what you are after. When you have a large range of products, you can structure your site pages in a way that offers your visitors lesser choices. Your visitor will not be overwhelmed by hundreds or dozens of different products. You can try arranging your products into narrow categories. Make it easier for your visitors greater to find what they are looking for. You could also emphasize individual products. Just remember that the more products and choices there are, the customer is likely to bounce elsewhere.
3. Ad Clicks
When you are selling your product online, you should not think twice about adding ad extensions. The ad-extension feature is available in Bing and Adwords, and with it, you can make your online advertisements look bigger. It will not cost you much money, and your click-through rates will also increase. With such ads, you will be providing your customers with additional places to click. It will save them a step and their time, and they will continue on to viewing your product instead of moving on to your competitor’s.
4. Sense Of Urgency
When you run an online business, you need to be honest and transparent about your company and what it does. However, creating a sense of urgency never hurt anybody. It is a tactic that is used to persuade the customer to buy from you right now. It is noted that many people respond positively to such incentives that create a sense of urgency. Such tactics include providing time-sensitive special offers, sales or limited-edition products. There are many ways you can do this, and you will find some strategies to be more effective than the others. If you cannot make a limited-edition product, you can offer a financial incentive such as a discount or free shipping. Customers will take your products more seriously in these cases. It is up to you what way you choose, but when you create an urgency to buy certain products within a certain time period, it will increase your sales.
5. Make Your Checkout Process Smoother
Online shopping is not like going-to-the-market kind of shopping. In online shopping, the customer can choose by taking her or his time and does not feel much pressure to do so. Customers can abandon their shopping at any moment, which they do in many cases. They can cancel their shopping even during the checkout process, and that gives them an advantage. So it is your, the company’s job, that your customer does not get any reasons to do so. Make the checkout process as smooth and frictionless as possible.
According to Business Insider, customers abandoned more than $4 trillion worth of merchandise online in the shopping carts last year. It goes on to prove how important it is that the checkout process goes on fine. Adding product to the carts and proceeding does not always guarantee the sale. This is the user experience that needs to be made better. If there are any problems during the process, or if it is slow, the user can have second thoughts. When you reduce any possible friction in your checkout process, it will have an incredible effect on your conversion rates.
You should work on making it really easy for your visitors to navigate your site, and make it even easier for the customers to buy whatever it is that you are selling. If there are unnecessary steps in your checkout process, that you find unnecessary and frustrating, remove them. See if there is anything that could stop your customer from buying. If there are any fields in forms that are unnecessary, remove them as well. Do not time out your customers and make them start over because there is a chance that they will not.
6. Variety In The Payment Options
Not everyone can pay according to the options that you are providing. What will those people do then? They will skip your sit and move on to something better. The more payments options there are, the more your customers will find it easy to buy. If your business takes credit cards, you can try adding Google Wallet payments, ApplePay, or WePay. If the customers cannot find a suitable payment option, there are hundred other websites and businesses that can offer them with the options.
Consumers can now choose how they actually pay for goods, and not everyone is going to prefer the option that you are putting forth. When there are more payment options, along with the latest services, you will be making it easier for people to buy from you and give you their money. It might be a difficult job to optimize your site and checkout process in order to include a variety of options. Still, it is a fantastic way to increase your online sales, especially for websites that have strong mobile traffic.
7. Offer Money-Back Guarantee
As we have already stressed upon before, trust and honesty are how you will acquire customers. Most of the times a major factors in a consumer’s decision for buying or not is affected by the risk factors. In trying to avoid a potential loss, customers end up backing out, and the perceived risk is losing their money. What if someone buys your product and it is not up to their standards or is defected? All their money will go to waste even if you offer top quality products. The best way is to offer the customer a money-back guarantee. Save your customers from buyer’s remorse and offer them a money-back guarantee. And when you do offer this opportunity, you should really mean it, or otherwise, it will shatter people’s confidence in your brand. The little the risk in the customer’s decision, the more they will be inclined to buy from you.
8. Provide Customer Testimonials
Customer feedback has never been this much important as it is today. Now providing reviews or commenting about the quality of a product is very easy, and so is viewing them. This means that both your satisfied and unsatisfied customers will be inclined to give your products their respective reviews. What you can do is be responsive to complaints, so it builds a good image. Try to highlight the good reviews and comments people leave at your websites and accounts. It will be a sort of testimonial for your other customers and viewers visiting your profile.
With these tricks, your sales are bound to increase!
About the Author:
Mark Taylor is an IT enthusiast based in the USA. He is a professional web developer and has been covering web technology news for over five years. He regularly writes blogs at https://zadroweb.com/.