I appreciate someone pointing out my mistake because I learn through them. But that doesn’t mean everyone else will do the same. In fact, mistakes are something that brands are rarely forgiven for, so falling short once can sometimes mean falling off the favorites list once and for all.
“I am building a consumer brand” has become a little passé. In fact, building a brand online is no longer a child’s play- it takes over long periods with a persistent approach and great product. Couple that with ever-growing saturated online landscapes; you end up getting a much more challenging situation for online retailers than it was a few years ago. Hundreds not thousands of websites are vying to get on top and stay ahead in the competition. In today’s era, running a sensible online presence has become an art and therefore, ensure to lay a very strong foundation at first.
A compelling copy and content is all you need to turn you into an Internet celebrity. Whether it’s for a website, blog, social media channels, press releases or other content marketing initiatives, producing a kick-ass write up is all that requires to make the web a better place. Moreover, it’s that last part that’s crucial to making inbound marketing work for your business. Now the question is how to hook the reader’s eyes to your screen for the long run?
If you start with bland and unengaging content, people will soon say goodbye and never see you again. In today’s vast paced world nobody believes in wasting time reading every site’s content. They simply skim and read ahead only if they find something catchy. And it quite makes sense, After all, the web is a vast ocean of information, one finds difficult to get through it all and digest everything. Other than this, I would like you to get acquainted with a few copywriting mistakes that must be avoided in order to take control of your online destiny.
Do you know that even a missing hyphen lead to a loss of tens of millions of dollars? Unfortunately, not every brand is good at writing a good copy. At present, a corporate-speak copy is boring- a visitor to your website wants to know a real human is behind this business. So be conversational, write as though you have a one on one conversation, come up with a friendly tone. Basically, you need to enhance your copy in such a way that it doesn’t fall flat just because it is full of typos and written in a stiff manner. Try considering a reputable web copywriting service provider or hire a renowned individual who is highly skilled and experienced. Money-making abilities are something a good copywriter will always be aware of, so he or she won’t work for cheap. Even though they charge high rates, they have the potential to increase your chance of achieving your goals dramatically. It is a one-time investment, don’t think twice!
#2 Sluggish, Sloppy, Poorly-Proofread Content
Like I said before, classic typo mistakes, failing to proof-read before publishing can result in some serious damage to your existing business. The person viewing your campaign will feel neglected as soon as he points out a typo in your marketing content. How can a visitor rely on a business which didn’t even care to spare a few minutes to proofread their own text? Avoid this as much as you can! Proofread twice, thrice and do this activity ruthlessly before hitting the publish button. Try using premium online proofreading tools and services such as:
- Hemingway Editor
#3 Jargons are Everywhere
Another common yet crucial mistake is website developers trying to promote their own creations using the technical language “Jargons” for the commoners who might not be familiar with. Tell me something would you read an entire article in French even if you don’t understand the language? Probably not! Similarly, using lots and lots of Jargon in your copy will bore visitors, especially those without a background in that area. So what needs to be done? Consider using these below-mentioned tools that can assist you in making more and more people interested in your product.
- Unsuck it
- Jargon Grader
Lastly, avoid falling in “It sounds cool” trap and try making some sense.
#4 Bad Start
Headlines are the first and foremost thing that your readers will see, so try making it catchy persuading them to read further without having any second thoughts. First impressions are everything, have a good start! A long, drawn-out sentence can overwhelm and become a major turn off for even the most committed readers. A friendly toned headline can make the copy instantly more digestible and compels the audience to read on and remain engaged — a big help for any pitch.
- Effective headlines Tips:
- Create something that promise value
- Use Headline Analyzer
- Optimize well with tools like Rewarded Essays
#5 “ME” First, Then Consumers
Writing for internal brand perspective has become a thing of past. A consumer is a new emperor- focusing on their wants, needs, desires have become the most crucial aspect to take into account. Time to remove yourself from the big picture and come up with sentence structure, word choice and even witty banter that resonates with the end user.
#6 Inconsistent Brand Voice
Always keep this in mind, content is the most crucial branding weapons you’ve got in your armory. It’s got unlimited potential. And selecting a voice that is inconsistent with the brand won’t ever work. Of course, you can use a casual voice but make sure its authoritative and informative voice. Now many business owners have this complaint of copywriters sounding similar, do you know why? Simply, because they end up spending all day long just to ensure that they do relevant research and understand our brand voice before putting pen to paper.
#7 Focusing On Product Descriptions
Think of marketing copy as a hook! Do not confuse visitors by focusing more on product descriptions and less on value propositions. Let me elaborate this for you, address problems that require to be solved or jobs to be done and then think about the product specifications and features that must be highlighted. Consider emphasizing ways that reveal how product make life easier or more delightful or does it solve any unexpected issue and so more.
Wrapping Things Up
Get to the point quickly! Communication must be treated with great care and dedication. Remember your pages will get only a few seconds of readers attention don’t lose them. People will only return and revert if they read your content for longer periods. Copywriters, you can make the web go round! So, are you ready to deliver almost half of the value of your overall marketing efforts?
Vikash Kumar working as a manager in the software outsourcing company Tatvasoft.com. Sometimes he does have free time while managing campaigns, during which he likes to write and explore new technical trends and topics. Vikash also has published his bylines on major platforms and has been blogging since 2014. You can follow him on Twitter and LinkedIn.