3 Unusual Platforms for Promoting Your B2B Company (including “how-to’s”)

3 Unusual Platforms for Promoting Your B2B Company (including “how-to’s”)

Right Mix Blog

3 Unusual Platforms for Promoting Your B2B Company (including “how-to’s”)

Looking for additional ways to promote your B2B company (or any company for that matter)? Well, you may be using the more obvious social platforms like LinkedIn and Twitter. But where else should you look to expand awareness of your brand?

1) Flipboard for Marketing

Content curation is a hot topic and can drive awareness of your brand. Creating and growing a Flipboard magazine allows you to influence a news channel that fits perfectly with your audience’s needs.

Learn how to use Flipboard for Marketing here on this post via the Flipboard blog:

Here are some examples of how we’re using Flipboard at my company:

2) Promoting your company via Listly

What type of content do people love? Lists. Well, Listly is a content curation and social platform built all around lists. Here are some companies/people are using Listly:

How to use Listly: http://www.thesocialmediahat.com/article/how-use-listly-blow-your-blog-traffic

3) Pinterest for B2B

Sometimes it’s good to zig when everyone else is zagging. Pinterest is typically considered a more consumer-oriented site but there are plenty of B2B-focused people and companies actively using it.

Here are some examples of companies/people using Pinterest for B2B:

Here’s an article on using it for B2B from Social Media Examiner:

Have you tried these three platforms for the promotion of your B2B company? Let me know in the comments.

Photo source:

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


  1. Thanks for your kind to share this post to all of us
    it’s really great appreciate for you to inspire us to makes changes in the futures.
    Once Again.
    So Much Thanks.

  2. I have to admit I don’t find Pinterest that unusual but I really like the idea of optimising for Flipboard and using Listly for a few ideas. I used to have Flipboard as my main reader but then when Google Reader went away I strictly went to Feedly. I suppose it’s time to take another look. Thanks!

  3. These are some really great tips to keep in mind! . This was a good chance for others to share their experiences. Thank you for supporting us and allowing our minds to grow.

  4. First of all we wish you Very Very Happy Independence Day ..In India 15th August is coming. So we are ready to celebrate..You article is also amazing..Good Job..

  5. Social Media has changed the face of traditional advertising and customer interaction forever. With billions of consumers utilizing social media daily, a consistent online presence offers huge returns. Being active on sites like Facebook, YouTube, Twitter, etc., is pivotal in maximizing efficiency of your business advertising.

  6. I see a infographic last week with the impact trough your business and still the facebook is the king even if I hate them for the changes in algoritm. As a marketing expert in my country is hard to use pinterest because there are insuficient users instead we can use flipboard that looks nice to me. Thanks for tips.

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