2011 Blogging Statistics [infographic]


Build a Blog That MattersFor businesses of all sizes, blogging is a key part of their marketing mix. Following are some informative statistics about the Blogging World (aka “Blogosphere”).


  • As of July 2011, there are an estimated 164 million blogs (from 3 million in 2004)
  • 27% of bloggers are full time bloggers
  • About 2/3 of bloggers are male
  • The US has about 49% of the blogging population worldwide
  • 5% of the blogs are business-focused and 14% are focused on technology or Internet marketing
  • Traffic sources: 41% Search Engines, 28% Social Media, 20% Referring Sites
  • WordPress is used by about 40% of the blogs (not noted whether WordPress.org or WordPress.com)
  • Top 3 most popular sites for Social Networking (and sharing content): Facebook, Twitter, Linked In

How Big is BlogosphereInfographic by – Conversion Rate Optimization Company Invesp

Many thanks to Invesp for pulling together the data in this helpful infographic.


Note: If you want to improve your blogging, we recommend ProBlogger’s 31 Days to Build a Better Blog (affiliate) as an awesome program to follow.

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


  1. I’m trying to find data on the estimated number of blogs that are actually active (or inactive). Any ideas? It’s hard to find blog statistics!

  2. LO, do you blieeve you can actually compare living standards between first world countries with any success, or that they reflect the success of an economy? And do you think that Germany and Japan’s lack of economic growth over the last decade is the sole marker of their economic success? Japan was until this year the world’s second largest economy, with only 120 million people, most of whom don’t speak English. It also dominates the medium and high tech and heavy manufacturing sectors in the world economy, and has extremely low unemployment. Germany also does well on many of the same measures. Furthermore, Australia’s economic growth in the last 10 years has been dependent on exporting to countries with an industry policy (China and Japan).I don’t think governments should be responsible for balancing unemployment across regions. But if they aren’t going to do this, they shouldn’t insist that individuals be willing to move for work, especially not for the piddling money that the dole offers.This “mutual obligation” bullshit is not mutual. This is its fundamental problem. The “mutuality” is very carefully designed to cut one way.

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