13 Blogging Statistics That Show Why You Should Blog

Business Blogging

Is it hard to convince your boss, your employees or yourself why you should be blogging? If so, check out the following blogging statistics that show how powerful a business blog can be. They include facts such as:

  • 80% of blog visits are new (awareness)
  • 53% more traffic (awareness)
  • Posting every day generates 4x more leads (consideration)

Do you get leads, traffic and sales from your business blog? Let us know in the comments.

Inforaphic via SocialMarketingWriting
Do you find this to be true for your business?
Let us know in the comments!

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


  1. Hey Tom, hope all is well!

    Just wondering reading this piece about the demographic. I can certainly understand where this perspective on blogging hits larger enterprises, but what is the pitch for the 28 million small businesses in the US that struggle to even maintain a website, let alone a social presence.

    I guess the question really comes down to how does blogging and or social hit a positive ROI curve for the local baker, local hardware store, retail merchant etc. who are all being told they need to embrace tech but just don’t see a path to a positive return? For most, their websites are electronic business cards and social becomes a time drain that may cause more harm than good.

    Up here in the wine country I’ve disconnected from the social feeds of most of the wineries and local businesses I spend a lot of money with because their feeds didn’t bring anything to my relationship…or, they actually started to irritate me. For example, wineries struggle to keep things exciting in social…they post pictures of vines growing and while I can see a place for information about wine pairings and events, that doesn’t exactly turn into a case for heavy blog/social engagement. More often than not, it looks like they are trying to hard to sound relevant or they’ve given up altogether…neither of which is a good outcome.

    I’m asked regularly by my clients, most of which are local merchants, what all of this really means to them and I continue to struggle with answers. So the long-and-short of the question is really what do you tell those ‘local’s’ about all of this when they read this piece and say there’s no way in hell I can commit that kind of time and energy to something I can’t define?

    Thanks for your blog, as always, it continues to be an incredible source of information for the masses!



    1. Hi Dan. You make some great points and it’s deserving of a long answer but I’ll try to provide some helpful thoughts here.
      I think that every business (large and small) has to focus some portion of their energy on marketing. Building the best product and hoping it sells isn’t an option any more. So, whether they’re networking, developing co-marketing relationships locally, paying for ads, buying signage, pouring wine at events or restaurants or marketing online, someone in the company needs to be responsible for that.
      For online marketing, having worked with many small businesses, including mom & pop operations, I know it’s a challenge. I’ve worked with wineries as well, so I specifically know their challenges. They do need to focus on some marketing. Online is one key component and it can include website/blog, social media, email marketing and possibly ads (including social ads). They need to develop the capability to create and market their own content (can be pictures, video, posts and such – some isn’t as hard) or they need to outsource some portion of it if they want to market online. It’s just a fact of business and marketing today. To stay in business, companies need to produce products or deliver services and market them. If they can’t afford to market or won’t allocate some time/resources to do it themselves, then that is a bigger issue for their sustainability. Also, those who turn off social feeds probably aren’t the target of online marketing (but there are plenty who don’t).
      Thanks for your comment and hope you’re doing well. Good discussion!

  2. Hi

    Nice article with good writing style. It really helps me to understand some basics of blogging. I have visited your blog first time. It contains with lots of information. I will visit the site regularly. Keep writing and happy blogging. Thanks

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