5 Ways Your Small Business Blog Can Help Your Company Thrive

Small business blog

Business Blogging

Small business blogBlogging for a small business is different from blogging as a professional blogger (“problogger”) who is making money with advertisements or affiliate products on their site. As a small business, you benefit from your company blog in a variety of ways that make your situation different from an internet marketer or problogger.

1) Credibility

The mere existence of a professional-looking web site with information about you, your company and products is a start. Having a nice-looking blog with quality content adds to that impression (“Yes, we’re a real business!”) and goes a long way to comforting sometimes wary customers. Remember, you don’t just qualify your new prospects, they qualify you! If they don’t see what they like, they just have to close the page. If they can’t find you online, they probably won’t buy from you.

2) Authority

A step beyond credibility is authority. Even a limited amount of very authoritative content on your company blog can impress potential clients and help you turn them into prospects (i.e., they call you, ask for a consultation or sign up for your free report or other lead generation mechanism). To achieve this, your content has to be very valuable, well-written and helpful (i.e., solves a problem). It generally helps to have a specific point of view versus trying to play it safe.

3) Search Engine Optimization

More content is better, but having some relevant, keyword-rich content is better than none. Ranking on page 1 in the search engines for industry-specific and local keywords can definitely help a small business get more leads. Even if they are less trafficked terms (like “San Diego boat cleaning service”), there are a lot of combinations of keywords that you can rank for. If you generate relevant and focused content, you can potentially rank your site for various combinations and start getting this regular, free traffic. Blogging is the best way to add more content that Google and the other search engines love to put into their index.

4) Goodwill With Your Potential Customers

A problogger is less concerned about helping potential customers than they are about getting them to their site and then selling them on a product or getting them to click on an ad. As a small business, you want to generate goodwill with your potential customers, help them answer their questions, and to become a valued resource.

5) Industry Connections

When you start blogging as a small business and promoting your content via social media, you start to get noticed more by other related businesses. Many times this can lead to partnership discussions, referral network opportunities, guest posting opportunities or can generally increase awareness of your brand. You’ll be surprised what can happen if you start getting more active!

For these reasons, I highly recommend you spend the time to get your small business blog in order and think about how you’re going to get found, impress customers and get more business!

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Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


    1. Dyane – yes, #5 is a great place to focus and can actually provide a boost for your business. New connections or partners can bring fresh ideas and a new audience for you! Thanks for the comment.

  1. These are all great points but I love #4 & #5. Being a valuable, knowledgeable resource will help you tremendously when it comes to gaining the trust of your potential customers.

    Connections can be found online & especially offline. I find a lot of my connections through my local Chamber of Commerce & Meetup.com groups. Guest posting is also a fabulous way of getting some great attention.

    Thanks for the tips!
    Morgan recently posted..20 Reasons You Hate Twitter & What To Do About ItMy Profile

    1. Thanks Morgan and I agree with you. I’m focusing more and more on making connections offline and locally, especially Meetup and Chamber events. I also like the occassional conference for connecting with new people. Thanks for stopping by!

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