5 Kinds of Marketing That Most Businesses Take for Granted

5 Kinds of Marketing That Most Businesses Take for Granted

Right Mix Blog

5 Kinds of Marketing That Most Businesses Take for Granted

According to the Small Business Association (SBA), a company’s marketing budget depends on the industry, business size and growth stage. Small businesses with less than 5 million in revenue should have a seven to eight percent marketing budget. Marketing is critical to the success of any business because it is the key to building and maintaining strong customer relationships. Successful marketing will build brand loyalty, increase revenues and improve competitiveness.

Social Media

Some companies are intimated by social media. Even worse, some companies ignore social media and focus on traditional marketing techniques that may be outdated or ineffective. Successful companies will openly acknowledge that modern consumers hold much more power over the success and failure of a company through social media. For example, consider strengthening your Facebook page through offering customized, unique groups. This will result in higher participation and an individualized online experience. Be sure to integrate a positive social change call to action. Learn more social media marketing techniques from Entrepreneur.com.

Customer Service

A Forbes article entitled “Why Customer Service Is the New Marketing” succinctly points out that customers are just like reporters because they are empowered through social media to share opinions and reviews. Customer service begins with marketing, not when the customer has purchased the service or product and has a concern or complaint. Positive customer service experiences are the key to building brand loyalty and reputation in the current business world. A survey by NewVoiceMedia found that companies with poor customer service collectively lose over 40 billion dollars a year. Quality customer service is an informal means of marketing.

Community Involvement

Some of the most well-known brands and companies are very active in local communities and even the nation as a whole. Forbes’ World’s Most Admired Companies of 2015 lists some of the most recognizable brands in the world. For example, Apple is ranked first and Google second for 2015. Smart companies realize that investing time, money and resources into the community not only increases profits, but also reputation and marketing effectiveness as well. This year McDonald’s slipped to the bottom of the list (46 out of 50). Experts say this is due to McDonalds’ poor response to consumer criticism regarding nutrition and food ingredients. Mishandling consumer feedback and failing to value consumer opinions will result in negative marketing. You can see all the top 50 socially responsible companies online.

Live Events

An excellent way to build brand awareness while involving the community is through hosting or sponsoring live events. Be sure that the event accurately represents the corporate culture and values. In addition to this, be sure that it is well planned and meaningful for the participants. Finally, be sure to balance between the event quality and the quantity of consumer participation. Learn more event sponsorship tips from Inc.com.

Direct Mail

Many internet advocates claim that direct mail is an ineffective waste of money. They say that the new generation of savvy online consumers don’t have the time or attention to focus on traditional direct mail marketing. However, according to the Direct Marketing Association (DMA), a 2012 study found that the response rate for direct mail is 3.4 percent compared to only .12 percent of emails. Direct mail is simple, familiar and highly targeted. Even better, a customized direct mail marketing strategy will allow businesses to provide a personalized design. Using a specialized direct mail marketing company for your particular industry, like OrthodonticMarketing.net for dental clinics, can also provide ROI, campaign performance and customer response demographic data. See more fascinating direct mail statistics at CMOCouncil.org.

In conclusion, social media, quality customer service, community involvement, live events and direct mail are excellent marketing tools to increase profits, customer loyalty and competitiveness.

About the Author:

Anica is a professional content and copywriter who graduated from the University of San Francisco. She loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she’s used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.

Comments

  1. Thanks man this was helpful and yes you are right social media is really the next big thing not sure how long SEO is going to revolve around thanks for the post once again

  2. Great post outlining the types of marketing many of us throw to the wayside. Building a formidable presence online is a lot harder because it is difficult to persuade someone of your worth without any face-to-face. Building strong relationships takes time, but is definitely made so much easier by making use of these “different” channels.

  3. Thanks for sharing us these excellent marketing tools that will help us increase profits, customer loyalty and competitiveness. It‘s really great to find some articles which give information to enlightened us on how to improve ourselves by sharing those remarkable tips. Job well done!

  4. “Customer service begins with marketing”

    Yes! Any point of contact you have with your customers (or potential customers) is a marketing opportunity. This is why it is so important to have the right representatives answering inbound phone calls from your local and toll-free numbers (if applicable). Anyone dialing in already has an interest in your business, so it’s important you do everything you can to turn these prospects into leads.

  5. Nice post you have made on it.
    I have found your blog as a ocean of marketing tips. Every time I read one post I have found more 2-4 posts to read.
    Thanks for making such kind of nice blog.

  6. I must admit that this is a resourceful post for entrepreneurs and internet marketers. Well, getting more customers is the chief way for any business to thrive. And in this cut throat competitive field, target marketing is like a boon and essential strategy for many businesses.

    Knowing the audience/potential buyers using the questions that you mentioned and making the move accordingly is one of the best ways to ensure that a marketing campaign is all set to move forward in the right direction.

    The questions you put forward, and defining target market using them is like making use of an insurance scheme, I must say. It will definitely act like a cushion to fall back upon.

  7. My favorite of these, by far, has been social media…specifically “the front page of the internet” for pushing campaigns and driving traffic to my site.

    Thanks for the great post!

  8. I totally agree with customer service point! And possibly the most overlooked of them all! If you have a bad experience then the first place you go is to twitter or your email to get it sorted, so bad customer service can be reported on as much as good. Then if problems are resolved well and people go above and beyond then they are more likely to sing your praises.

  9. Social Media has changed the face of traditional advertising and customer interaction forever. With billions of consumers utilizing social media daily, a consistent online presence offers huge returns. Being active on sites like Facebook, YouTube, Twitter, Google+, Pinterest and multiple others is pivotal in maximizing efficiency of your advertising dollars and time.

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