The marketing industry is probably one of the busiest industries today. If a business owner wants to reach out to their target audience, expand their market and increase their sales, chances are, they will need to work with a marketing company. With almost everyone wanting to get their brand out there, marketing teams are expected to have very hectic work schedules.
If you are a digital marketer who is running a number of marketing projects, juggling multiple clients and trying to make sure that every marketing strategy is properly implemented, then you will need the whole team working together and making things work. Want to improve your digital marketing performance? Follow these useful tips to better manage your digital marketing projects.
1. Setup daily productivity goals
Depending on what marketing strategies you have in place for your clients and for your own business, you will need to make sure that everyone in your team is pitching in. To help you make sure that they are doing something to help you achieve your business goals, it’s best that you set up individual and team goals that everyone will be required to meet daily and weekly. This way, your team will have something to work hard for and a direction to follow. Ideally, these productivity goals should also be aligned with your business goals. This way, your team will not only be meeting their productivity metrics, but also help your business grow.
2. Use data as guide for your marketing strategies
To create an effective marketing strategy, you will need to make a number of decisions first and see to it that they are the right ones. By conducting market research and gathering relevant business data, you can become a more efficient decision-maker. You get to avoid wasting time which may be due to uninformed decisions. With the marketing data that you gathered, you get to understand your target market better. This will also help you design a better product or service and create a more effective strategy of reaching out to potential customers.
3. Set clear marketing strategies
With so many brands competing for the attention of the same consumers, businesses are now trying different marketing strategies to improve their brand’s visibility. And to achieve better results when it comes to marketing, businesses will want to work through as many channels as possible to be able to reach out to a bigger audience. As a marketing team manager, you should see to it that your team is well-equipped to handle all forms of marketing strategies. This way, you’ll be able to cater to the demands of all your customers and provide them with better ROIs. There are at least ten well-known marketing strategies that many companies are implementing:
- Video marketing
- Search engine optimization
- Affiliate Program
- Partnering with influencers
- Social media marketing
- Lead generation
- Email Marketing
- Facebook Ads Retargeting
- LinkedIn Marketing
Depending on your clients’ preferences, you might have to run more than one of these strategies. In fact, some businesses may even opt to use all of these marketing strategies to make the most of their resources and reach out to as many prospective customers as possible. By setting clear marketing strategies, you will be giving your team a clearer picture of what you will need to achieve to help your customers meet their marketing goals.
4. Implement project management tools and processes
Your marketing team’s productivity is greatly affected by the way you plan, control and execute every aspect of your project management process. This is why most businesses take advantage of the productivity features that a number of project management tools provide. To help you handle your team’s daily tasks, a project management software can be a very handy addition to your current set of tools. It doesn’t matter what software you decide to use, whether it implements the timeline, Scrum, waterfall or Kanban project management technique, what’s important is you choose what suits your team’s setup best.
5. Encourage collaboration and communication
Another good thing about having a project management software for your business is that it can improve the way your team is communicating and collaborating. Apart from using project management tools, you should also have collaboration and communication tools in place, especially if you are working with remote employees. With an efficient communication protocol in place, coupled with your business tools, you can improve your team’s productivity and save more time when it comes to accomplishing your marketing tasks.
6. Capitalize on your team members’ strengths
Each of your team members has their own strengths and weaknesses. To make sure that they are being productive individually, it is best to assign them with tasks wherein you can take advantage of their skills. Of course, you will want to hire people who have more than just one skill in terms of marketing, but it’s better that you put your members on tasks where they are more familiar and experienced with. Know their areas of expertise and work from there. If a team member creates impressive marketing emails, make that his main role. If you have a team member who can produce quality blog posts in a short amount of time, use that to your advantage. By maximizing the individual skills of your team members, you get to produce better outputs in a shorter span of time.
7. Promote healthy work habits
Apart from finding ways to improve your project management, communication and collaboration, you should also look after the welfare of your team members. It’s understandable to keep your team on their toes, especially if you are juggling multiple marketing projects. But the health of each of your team members should still be a priority. Constant stress and overworking will, in one way or another, have an impact on your team’s overall productivity.
If one or more of your team members gets sick, it will surely incapacitate your team, especially if they all have major roles to fulfill. So to help minimize the chances of them getting burned out, you, as a team leader, should find ways to maintain healthy work habits within the office. Give them sufficient break times and keep overtimes at a minimum. Providing them with ergonomically-designed equipment and a stress-free working environment will also do wonders for your team’s productivity.
8. Manage meeting lengths and frequencies
How often do you hold team meetings? How long do they usually last? If you call meetings very frequently and they run for an hour or longer, then you are probably holding your team back from being more productive. If you want to make the most out of all your meetings, follow these helpful tips:
- Use a scheduling app that will allow you to check what time you can have the whole team available all at once.
- Prepare an agenda for the meeting and be sure to share it with the whole team.
- Run shorter meetings. Keep meeting lengths at around 15 to 30 minutes each.
- See to it that you only stick to the agenda.
- For any additional concerns, try to gauge if these can be discussed between you and just the person who raised the concern. This way, you won’t have to hold everyone in a meeting that is not relevant to all of them.
By running better meetings, you get to avoid wasting time and minimize the need to pull your team members away from their core responsibilities.
9. Schedule training and refreshers
To help make sure that your team is well-informed and equipped with the newest trends in the digital marketing world, it’s important that you schedule them for regular training and refreshers. With the quick-changing world of marketing, you can’t risk using obsolete methods, or your team’s productivity will surely be affected. By constantly renewing your team’s marketing knowledge and by providing your team members with professional training and certifications, your business will have a better edge against competitors. This will also help improve your marketing team’s reputation and boost your chances of gaining more customers and marketing projects.
10. Reward your team’s hard work
A pat on the back, a congratulatory handshake and a “Job well done!” are all great ways to boost your team’s morale and let them know that their efforts are appreciated. But apart from these simple gestures, you should also consider incentivizing your team. This will motivate them to be more productive. You can set up a rewards scheme, wherein if a team member meets a number of criteria, they will receive rewards.
For example, you can reward them with gift certificates, R and R packages, company freebies, gadgets, and more. Or you can also set up a group incentive, wherein if the whole team meets productivity criteria, the whole team can go for an all-expense paid vacation, or relax for a full-day in a spa resort, or even enjoy a pizza party. With a reward scheme in place, you can improve your team’s productivity and reach your marketing goals at the same time.
As more and more brands are diving into digital marketing to gain more customers, you and your marketing team should be well-prepared to handle more projects. As a project leader, you should always be on the lookout for ways to improve your team’s productivity. By improving your project management methods and by motivating your team to work smarter and be better with communication and collaboration, you can boost your productivity. And with better productivity, you can achieve more success, deliver impressive marketing results to your clients, and grow your own brand as a reputable marketing business.
About the Author:
Christine Joy Leal is an experienced freelance writer and content manager who enjoys using the Kanban and Agile methodologies for all her writing projects and daily tasks. Apart from managing her busy content writing career, she also enjoys books, movies, TV series, online games, music, and crocheting. She also writes blogs for Kanban Zone and for her personal website.