No brand can take a step into the future without a digital marketing team. That’s why it’s in your best interest to make sure that your team is both efficient and productive.
Let’s first define what efficiency and productivity actually mean.
Efficiency is a team’s level of performance that describes a process that uses the lowest amount of input to create the greatest amount of output. It basically shows how your team uses the available resources to create maximum ROI.
Productivity, on the other hand, measures the efficiency of production. You can express it as the ratio of output to input in your team’s production process.
As you can see, efficiency and productivity go hand in hand – and they both affect the profitability of your business. Here are 6 tips to help you increase the efficiency and productivity of your digital marketing team.
1. Establish and communicate team goals
Your first step to making your team more productive is ensuring that all team members are aware of your short- and long-term goals. Establish your objectives and organize a meeting to communicate them to the entire team. Naturally, your short- and long-term goals might change, so you need to gather the team together at least once per six months and ideally at the beginning of every quarter.
That type of transparency is necessary if you want team members to complete their tasks all the while keeping the bigger picture in mind. Understanding broader team goals is also a way to help the team see how their work contributes to achieving these objectives. As a result, they feel more motivated to complete their tasks and stay on top of their game.
2. Assign different tasks to team members
Communication is essential to the productivity of your team. If you make sure that every member knows what their main responsibilities are, you can sleep soundly knowing that the work is being performed smoothly. Give out tasks to individual team members with clear instructions and describe what is expected of them in each task.
When the entire team has clarity about who is responsible for what, team members will take ownership of their tasks and know that accomplishing their goals will get them recognition. Keep your team transparent and make sure that members are aware of each other’s responsibilities.
3. Listen to team members
Another essential point about communication is understanding the needs and preferences of your employees. Listening to your team members can only bring you benefits because they will feel ready to come to you whenever they have some exciting ideas.
They will also feel more motivated and empowered to share their input and contribute to the project at the top of their capabilities. If you fail to make employees feel like they are being listened to, you can be sure that it will affect their motivation level negatively. As a result, their efficiency and productivity will drop too.
Be there for your team members and ask them to share their ideas. Create a space that encourages that type of contribution and helps them realize that they are far more than mere cogs in the machine. Your team is the real force behind your organization, and if something fails there, you can be sure that your profitability will drop. Happy employees make for a profitable business.
4. Implement a healthy work culture
Many managers think that it’s a good idea to set high goals for the team and observe as they struggle to meet them, often sacrificing their personal lives and staying overtime at the office. But employees who don’t have enough time to take care of their diet, exercise, personal relationships and the overall work-life balance aren’t happy.
As a result, tier energy level and productivity will drop will with every week of that type of organization.
That’s why it’s smart to implement a culture that promotes self-improvement and hard work reasonably. Make sure to equip your employees with access to healthy snacks and lunch options to keep them energetic and healthy.
Encourage employees to take breaks once in a while and educate them about effective techniques for boosting their concentration. Make sure that your team members cultivate a healthy work-life balance and be open to making their schedule more flexible to accommodate various life events and circumstances. Trust me, they will be grateful for it, and their appreciation will translate directly to their performance.
5. Offer opportunities for bonding
If you’d like your team to collaborate smoothly and efficiently, you need to make sure that the members get along. Their relationship will be the backbone of your team productivity, and you need to make sure that they are friendly toward one another. That’s how you avoid the problems that are likely to occur when individuals are forced to work together on a project.
There are plenty of team-building activities you can choose from that will help you build the kind of team you want to create.
Make sure that these activities are in your schedule on a regular basis, so everyone is on the same page and has an opportunity to develop meaningful engagement with team members. If a part of your team is working remotely, be sure to arrange an in-person meeting where all team members get to know one another in an informal context at least once in a few months.
6. Equip your team with the right tools
Productive teams need an excellent team management tool. According to research from McKinsey, 20% of workweek goes to waste because team members are busy looking for information from colleagues. Another 28% is lost on managing emails.
Maintaining team transparency and efficiency is easier if you implement a team management app that helps to remove all the manual work and delays, making communication and collaboration smoother. Consider tools such as Trello, Asana, or Flow as your go-to management tools.
By allowing your team members to share and assign tasks, inform others about their progress and keep track of everything in a single place, you will be making them more productive than ever. Moreover, your team members can download a mobile app for these tools to make them even more satisfied and productive whenever a creative idea strikes.
Your digital marketing team is the backbone of your business. If it’s not performing well, you can be sure that your profitability will suffer. Implement these 7 tips, and you will be on your way to creating an incredibly efficient and productive team that takes your marketing strategies to the next level.
Rachel is a mother of 2 beautiful boys. She loves to hike and write about travelling, education and business. She is a Senior Content Manager at Bizset.com – an online resource of relevant business information.