Pinterest is the place for everyone to save their favorite pretty pictures—right? It’s just for inspiration and nothing more.
Not so: Pinterest has a necessary and essential spot in a successful business marketing and social media strategy. But do you understand why – or do you think that Pinterest is just for personal use? These reasons can convince you otherwise.
For starters, Pinterest taps into the crucial role that visuals play in our brains and learning. With images, we learn faster, and 90 percent of what the brain processes is visual.
The success of every social media platform is built on sharing: stories, videos, products, information. Pinterest, of course, is built on sharing, and the amount of sharing per pin is pretty impressive.
Not only are people who share on Pinterest driving ever more people to view your website, they’re also buying because of what’s on Pinterest. Nearly 90 percent of visitors have bought something—wow!
If you’re like most businesses, you know who your audience is – male, female — and what they are interested in. Pinterest enables you to segment not only by gender but by category, too. That translates into targeted content that’s likely to generate buzz, community—and sales.
Unlike many other crowded marketing platforms, there are many more Pinterest users than there are businesses with Pinterest accounts. That means you’re competing for a large segment of the population, but not against an overwhelming influx of businesses. The length of connection with audiences is longer with Pinterest audiences, too, and you’re able to use content that may not be immediate or today—putting to use older content.
Before you rush to pin everything in your business, know that the richer you make your pins, the better for your business. Availability, pricing and direct purchase are great tools to complement what you’re pinning for your business. To see how it’s done well, take a look at businesses who’ve modeled it well, such as Tiffany’s. You can also use Pinterest analytics to track what you’re doing and why. Those metrics can help you learn what your audience is doing, and learn from it. You can also take advantage of promoted pins, which you can both target and promote to your needs.
Learn more from this engaging graphic on why a solid Pinterest strategy means a lot to your business success.