Skyrocket Your Lead Generation Efforts

In 2012, Xerox created a campaign and named it “Get Optimistic”. In the campaign, the company connected with 30 top accounts. It also collaborated with “Forbes” and created a magazine to offer relevant business tips to its corporate clients. Let us have a look at the result: Compared to the previous email-campaigns, the readership improved … [Read More…] How You Can Generate Free B2B Leads for Your Business with Content Marketing

Marketing Books Found In An Entrepreneur’s Library

People in the world of today are always on the lookout to concentrate on ways to improve and upgrade their strategies. They want to give things a second thought. They want to rethink about their approach towards handling their businesses. One of the most dynamic aspects of a business is Marketing is changing at a … [Read More…] Marketing Books Found in an Entrepreneur’s Library

Techniques to Design an Awesome Email Newsletter Template

Email marketing is one of the best forms of return on investment if compared with other forms of marketing. Although a majority of email newsletter templates are either deleted instantly or just ignored, email marketing still promises an effective communication with the readers. Building up a quality template and creating interesting content are two different … [Read More…] Techniques to Design an Awesome Email Newsletter Template

Business Chess Laptop Mobile


Gamification, by definition, is when standard elements of gameplay, such as scoring points, winning rewards, and following a rule set, are applied to everyday situations, usually as a marketing strategy to create enjoyment from less interesting tasks. Gamification motivates people to engage with products or companies, or temporarily escape to an alternate reality. The list … [Read More…] 10 Suggestions for Incorporating Gamification into Your Marketing Strategy

Boost your Business with Animated Videos on Social Media


In this technology-driven world, our life revolves around posting, commenting, and browsing on social media platforms. Majority of the world’s population is active on Social Media to share their views and moments with everyone. In fact, it will not be wrong to say that Social Media has affected our lives to a great extent. Social … [Read More…] Boost your Business with Animated Videos on Social Media

B2B, eCommerce, Payment


Businesses have seen it all. Marketing tricks, lead generation strategies, customer conversion tactics – there isn’t a trade secret they haven’t already used themselves. This, not a longer buyer journey, is what makes B2B sales so challenging. Of course, B2B markets usually have more complex decision-making units, more rational purchases, and less behavioral and needs-based … [Read More…] Why Creativity Is a Crucial Element of B2B Websites That Convert?