Branding

One of the great things about marketing is that it is, by and large, cyclical in nature. At some point, everything old becomes evergreen again. This is something we’re experiencing right now, as marketers in all industries attempt to battle information overload by not necessarily doubling down on the modern-day digital trends but returning to … [Read More…] It Is High Time We Revive the Art of Creating Flyers

Linkody is the Ultimate SEO intelligence software to track your backlinks and stay on top of your link-building campaigns. The best part is Linkody’s price and you can be sure that no compromises were made on the functionality of the tool. So, in this article, you will find out what exactly Linkody does and how it can … [Read More…] Backlink Monitoring Tool Review – Linkody

Business

These days, a lot of entrepreneurs work from home. After all, it is not just about optimal comfort and productivity but also about saving money on tax. The overheads and set-up costs are lower compared to a rented office space. It can also help you save a lot of time that you might otherwise have … [Read More…] 4 Things Entrepreneurs Must Consider to Create an Ideal Home Office

Branding

You may have heard the old saying “fake it till you make it”, but do you know that it holds true for businesses too? If your new online business is having a hard time gaining traction, then there is no harm in taking the presentation up a notch so that it looks way bigger and … [Read More…] How to Make Your Online Business Look Bigger Than It Really is

Conversion

Email open and click through rates are metrics every email marketer should watch. However, a great CTR isn’t the sign to celebrate or sit on your laurels. Conversion rarely ends with a click of the email link; it’s usually just a small step down the funnel. And when you have multiple points that can leak … [Read More…] The Wrong Stat? Click Through Rate vs Conversion

Local SEO

Local SEO is an essential element to local business success. Local search tactics can help your customers find you, and is absolutely vital for businesses in competitive industries, such as legal, medical, food and beverage, and more. In fact, “85%-95% of consumer engagement for brands now happens through location assets, like local pages and listings,” … [Read More…] Top 5 Local SEO Tactics To Outrank Your Competitors