Marketing

Marketing

Modern marketing teams have a lot to consider when planning campaigns. They need to build eye-catching copy and creative that will disrupt consumers mid scroll to view their message. They must consider which channel to display their ad on, where it fits along the path to purchase, followed by a clear call-to-action and goal in … [Read More…] Why Agility is Key to Driving Campaign ROI

Marketing

Over the past several years, digital marketing has become the preferred method to reach consumers for a host of reasons. In Q1 of last year, US adults spent 3 hours and 48 minutes per day on computers, tablets, and smartphones. These popular devices give marketers the chance to reach audience members with highly targeted messaging … [Read More…] Overcoming the Challenges of Combining Offline and Online Media Strategies

Marketing

Marketing

Great products sell themselves, is one of the most commonly quoted marketing myths. While quality is the cornerstone of every successful product, it’s marketing that spreads the word about it and makes it visible in a saturated marketplace packed with similar solutions. Nowadays, when competition in all fields is fiercer than ever, it’s hard to … [Read More…] How to Prepare a Marketing Audit to Shape Your Marketing Strategy

Winning the battle for search engine rankings can be an expensive and time-consuming endeavor. While there are multiple factors to consider on your quest to the top, many studies suggest that having high-quality content on your website is key. Unfortunately, this, like most things in life, is easier said than done. No matter how you … [Read More…] The 5 Advantages of Outsourcing Content Creation

Business

The world of business has become highly competitive over recent years, and no matter what sort of industry you are in, you will always face stiff competition from rivals. It can be difficult to keep up with established rival businesses but there are methods and solutions that can help. For instance, making sure you use … [Read More…] 6 Reasons Having a Blog Is Essential for Your Business

Marketing

Business

Conversion rates are one of the most important measures you have for assessing how effective your marketing campaigns are. Whether you are trying to convert customers to sign up to your newsletter, buy a certain product, or take any other action on your website, your conversion rate will give you an accurate measure of how … [Read More…] 3 Simple Ways of Boosting Your Website’s Conversion Rate